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Anna Lanfreschi

Anna Lanfreschi

Programming & Content Engagement Manager

WebMD

Atlanta, GA

Business development professional focusing on effective site optimization campaigns, digital analytics, and content programming and engagement. Proven track record at two of the largest consumer-facing digital media companies in the world. Effective communicator, resourceful self-starter, proactive leader and data junkie with...

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WebMD

Programming & Content Engagement Manager

As part of the Audience Engagement team, I create the best user experience for more than 75 million monthly site visitors. In this capacity, I not only develop and strategically program content across WebMD’s health and wellness verticals, but also track, analyze and optimize its performance.

I partner with SEO, newsletter and social media teams in order to deliver outstanding UX and meet audience engagement goals. I also work with the editorial team to determine appropriate KPIs and develop new content features in order to meet and exceed set metrics. Additionally, I create and manage strategic content marketing campaigns and collaborate with cross-functional teams to support a variety of projects and products.