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Anna Heiman

Anna Heiman

Operations Manager

PWM

Brand Strategy | Marketing Communications | Project Management

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Diageo

Marketing Management Trainee

• Responsibilities: experiential marketing, merchandising, budget management

PWM

Operations Manager

• Responsibilities: oversee general store operations, audit, personnel management, events

SOL REPUBLIC

Marketing Project Manager

• Managed high profile clients and key influencers among social media for the action sports and tastemaker channel
• Developed and implemented successful marketing plans as a liaison between sales support, channel marketing, product development and creative teams
• Responsible for managing the marketing and promotional materials, ensuring accurate communication of all initiatives for press releases as PR agency’s point of contact for all things SOL REPUBLIC
• Worked with brand strategy team on guerilla marketing initiatives for two new product launches; PUNK (Bluetooth speakers) launched in Sept 2014 and was the top selling SOL product over the holiday season
• Maintained optimal working relationships with four management agencies increasing social media engagement and promotions from our athletes by more than 100% within the first 30 days

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Isla LPG

Brand and Communications Manager

• Responsible for public relations, internal communications, corporate social responsibility, and hiring of multiple media agencies with an overall marketing budget of ~1M USD
• Developed messaging, product roadmap, and vision of all marketing programs, managing their implementation through hired PR agencies
• Developed key criteria for agency selection and evaluation and oversaw all execution of multi-channel communication strategies
• Hired and managed external PR and branding agency, launching a new, comprehensive marketing program including editorial, TV, radio, billboard, and print advertising
• Managed all marketing consumer research (naming, customer satisfaction, brand health tracker, user testing)
• Oversaw qualitative and quantitative research including nationwide surveys of more than 20,000 participants, on the ground research, and random sampling
• Managed transition from “Shell” to “Isla LPG” as a result of company acquisition – led a nationwide rebranding campaign, leading cross functional teams and ensuring a successful transition within 6 months and within $2M USD budget covering 10,000+ retail outlets

Career

Shell Gas

Brand and Communications Manager

• Managed entire annual marketing budget of $330K USD
• Managed local execution of Shell worldwide brand strategy through local partnerships and activations
• Successfully adjusted applicable global marketing initiatives into local initiatives reflecting local trends
• Developed and conducted customer value proposition training to ~20 people in the sales and operations teams resulting in a more focused and empowered sales team

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Shell Gas

Marketing Coordinator

• Managed 5 person, internal sales support team and managed ~15 marketing suppliers and contractors optimizing processes and creating a more structured approach to lead generation
• Decreased customer creation lead times from ~145 days to ~80 days through a sales team CRM program; developed and implemented training program for 8 sales team members
• Localized an internal Shell program, streamlining processes, allowing account managers to revert back to their original responsibilities

Career

Shell Gas

Account Manager

• Maintained one of the lowest account receivable outstanding rates among 7 person sales team
• Managed sales of half the country’s area in Visayas and Mindanao and successfully opened the first Autogas account in Davao City, a key area within the region

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Q2 Search, Inc

Recruitment Specialist

• Defined criteria and developed and executed recruiting plans, achieving 100% retention rate within the first six months
• Reviewed applicants and conducted pre-screening interviews

Career

School of Business and Governance

BSC, Management Accounting

Ateneo de Davao University

Bachelor of Science (B.S.), Management Accounting