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Ann Hecksher

Ann Hecksher

Digital Planner

Mitchell Communications Group

Fayetteville, AR

Digital Planner effective at delivering high-quality content for digital, traditional and social marketing and experience with social insights and listening. High-achiever who produces results individually, as well as part of a results-focused team.

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Mitchell Communications Group

Digital Planner

Within this role, I am responsible for helping my team develop effective digital strategies based on market insights and budgets to achieve a brand's objectives. I continuously:

- Build out and project-manage digital engagement activations

- Define and track campaign effectiveness and adjust strategies accordingly

- Create and curate content to spark conversations online

- Use listening and monitoring tools to analyze data and discover relevant conversations to participate in as well as understanding social conversation around brands

- Stay up to date on trends and how they apply to clients' marketing efforts

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Mitchell Communications Group

Digital Account Coordinator

Worked on various social media and digital activations ranging from creation of messaging, identifying and managing influencer relationships, and utilizing social listening tools to identify relevant social conversations.

Career

DR Design Firm

Graphic Designer & Web Programmer

Working side by side with clients on creating and maintains a prescience with their social media including creating graphics for clients for various needs, designing and programming websites and Facebook applications, and strategizing posts and promotions to maximize their digital presence.

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Career
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Postnet

Graphic Design Intern

Created and excited fall promotional pieces for Postnet that were displayed in-store and mailed out to attract new clients.

Promotional pieces included banner and posters, direct-mailing postcards, and window graphics.

Career

First Federal Bank

Marketing and Public Relations Assistant

Aided the Assistant Vice President of Marketing of the Western Region in planning and execution of banker operations and events.

Activities consisted of planned special events, produced and managed responses to sponsorship/donation requests and events, and assisted in coordinating with the media through press releases.

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Career

University of Arkansas

B.A., English

University of Arkansas

B.A., Journalism - Advertising and Public Relations