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Ankush Gupta

Ankush Gupta

Online Acquisition Manager

FreshBooks

Toronto, Canada Area, ca

I am a performance-based marketing professional with a passion for Acquisition Marketing, Analytics & Conversion Optimization. I have accumulated about 5 years of experience in Online Marketing working with SMBs (SaaS & E-Commerce) in Toronto. And, I'm deeply interested in all things related to data. ------------------------...

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FreshBooks

Online Acquisition Manager

FreshBooks is a cloud-based accounting software company (SaaS) based in Toronto, Canada. It allows users to track time, organize expenses and invoice clients online and in the cloud.

As a part of the Customer Acquisition team, I've managed the following channels:

[Apr 2016 - Present]
Display Advertising & Retargeting (GDN, DoubleClick)
+ Built & managed display advertising campaigns in AdWords GDN & DoubleClick Bid Manager
+ Performed various attribution & creative tests for channel improvements
+ Results: Ad Spend (on-target), CPA (-47% decrease)
+ Big Cheese Award for Best Managed Channel in Acquisition Team

[Oct 2015 - Apr 2016]
Paid Social Advertising (Facebook Ads, LinkedIn Ads)
+ Built & managed social advertising campaigns on Facebook & LinkedIn
+ Scaled ad spend while maintaining CPA targets
Mobile App Install Advertising (Facebook Ads, Instagram Ads)
+ Built & managed mobile app install advertising campaigns on Facebook & Instagram
+ Results: Ad Spend (+300% increase), Cost-Per-Install (-35% decrease)

[Oct 2015 - May 2016]
Search Engine Optimization (SEMrush, MOZ, AuthorityLabs, Majestic)
+ Established SEO strategy, Performed SEO audits, Managed SEO Agency for Link-Building
+ Results: +12% increase in Organic Traffic YOY, Higher DA & Keyword Positions

InboundTime Marketing Inc.

Founder & CEO

A full-service Digital Marketing Agency for Small-Medium Businesses.
For more information, visit: www.inboundtime.com