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Anitra Appa

Anitra Appa

UX Writer

Google

San Francisco, Other

UX for Good

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Google

UX Writer

• Crafting the right language for simple, engaging experiences across several apps and services
• Writing content for Android System, Android Wear, Google Fit, Android Auto, Google Store, Smart Lock, Android for Work, Nearby & other new projects
• Working with PMs, designers, engineers, & researchers from initial concepts to fixing live bugs
• Designing content that appears on desktop, phones, watches, cars, and other connected things
• Contributed to Google's Material Design spec

Career medium 03
Career

Google

Partner Growth Strategist

• Drove growth for small website owners through targeted global email campaigns
• Won "Stay Hungry" award from VP Daniel Alegre for cutting through red tape for analytics insights
• Promoted free tools to help small website owners improve their user experiences
• Organized 50+ "AdSense in Your City" events across the country, reaching 2k+ developers

Washington University in St. Louis

Bachelor of Arts

Special focus on writing, behavioral research, and visual design