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Anirban Chatterjee

Anirban Chatterjee

Chief Customer Experience Officer

Tata Business Support Services


Chief Customer Experience Officer at Tata Business Support Services


Tata Business Support Services

Chief Customer Experience Officer

Setup new practices for Analytics, Social Media, Customer Experience and re-build the Marketing function

Created a 'social' lead Marketing strategy to reposition the corporate brand, generate awareness in two diverse markets of India and US and use of content marketing and inbound technology for demand generation - completely revamped the website, established a corporate blog and created presence on LinkedIn, Facebook and Twitter.

SEO rank went up from second page listings to first on the first search results page.

Defined a Product Development Process using Lean Start-up and Customer Development methodologies.

Defined the GTM strategy for Analytics that will pioneer embedding of change management practices into BI and Analytics engagements.

Career medium 04
Career medium 03

Fidelity Investments

Senior Project Manager - Head of PMO

Responsible for managing a portfolio of 25 applications.

Lead Portfolio Planning, Budgeting and development of Product Roadmaps

Identify, implement and monitor checks and balances to control project & portfolio risks

Lead blue sky, forward thinking and contribute to development of BU's strategic agenda

Conduct training programs to develop project management awareness in the team and community

Received 3 awards in 2012 alone for successful on-time and within cost project completion


Fidelity Investments

Program Manager

Successfully setup FMR India's Business Intelligence platform on OBIEE 11g, rolled out Oracle Financials 11i myExpenses, rolled out HR Access v7 for FMR China, designed a strategy to obtain funding and migrate 7000+ machines to Win 7 and a Records Digitisation system on Kofax. Managed two projects tracks of a 13 track program to de-merge the India captive unit into two companies.

Responsible for creating project plans, steering committees, assessing project costs, documenting & tracking project benefit realisation

Create, own & drive product roadmaps of business applications and align investments to drive roadmap execution

Gather business requirements, define functional specifications and conduct testing

Conduct product evaluation and make build-buy recommendation

Track portfolio benefit realization & communication mechanics to CxO community

Championed business process reengineering / redesign

Focus on devising breakthrough solutions to challenging project management issues

Hands-on with managing incidents, defect analysis, impact analysis, testing and UAT coordination

Received 6 awards between 2006 – 2011 for successful project go-live and leadership

Career medium 01
Career medium 03

Fidelity Investments

Sr. Business Analyst

Successfully obtained a 3M USD funding for a H&W Literature and Carrier file reconciliation project while working on requirements gathering entirely from offshore.

Development of new products and service models for the global HR Outsourcing market. Work involved Business Requirements Gathering, Cost-Benefit Analysis, Competitor Analysis, Market Research and Gap Analysis.


Polaris Software Lab Ltd

Asst. Manager

High quality of requirements gathering for the first full SDLC project off-shored by the client lead to development of a long and trustworthy relationship with the client. Requirements gathering and testing for building an integrated broker and correspondent management system for CitiMortgage.

Business and System Requirements Specifications, Database Design, Testing, Offshore-Onsite Coordination, Pre-Sales.

Career medium 03

National Law School of India University

PGD in Intellectual Property Rights Law, Patent, Copyright, Trademark and GI laws

XIM, Bhubaneswar

MBA, Marketing

Presidency College, Calcutta

B.Sc., Economics

Delhi Public School