Tata Business Support Services
Chief Customer Experience Officer
July 2013 — Present
Setup new practices for Analytics, Social Media, Customer Experience and re-build the Marketing function
Created a 'social' lead Marketing strategy to reposition the corporate brand, generate awareness in two diverse markets of India and US and use of content marketing and inbound technology for demand generation - completely revamped the website, established a corporate blog and created presence on LinkedIn, Facebook and Twitter.
SEO rank went up from second page listings to first on the first search results page.
Defined a Product Development Process using Lean Start-up and Customer Development methodologies.
Defined the GTM strategy for Analytics that will pioneer embedding of change management practices into BI and Analytics engagements.