Dentsu Singapore Pte. Ltd.
Head of UX / Design Thinking Trainer
May 2017 — Present
Easily excited by anything digital and innovative, be it UX, CX, UI, empathy, user research and having my assumptions debunked, email automation and segmentation, A/B testing, paper protoypes, Sketch, Axure, Dribble, SEO, Facebook's constant changing algorithms, design thinking, the internet of things, machine learning, etc. It's a bit sad but I can seriously geek out on this stuff all day long! The industry is constantly changing and I'm always playing catchup. But that's why I love it! I'm never bored.
UX without user research is not UX – Nielsen Norman Group