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Angela Cummins

Angela Cummins

Founder | Director Marketing, Marketing Communications Manager

Marketing Communications Management Leadership in the Kansas City, Missouri Area

Kansas City, Other

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SOR Inc.

Senior Marketing Communications Manager

Senior Marketing Communications Manager | Online Marketing Strategist

Manage web site, search engine optimization, social media and all other online marketing. Handle writing and collaborate on all marketing activities.

Led the strategic planning, creation, development and optimization of the international SOR website. Also managed the development of the mobile website. Wrote non-technical parts of the website and cross-functionally managed the writing of 700 pages of technical content. Manage Search Engine Optimization (SEO), including managing a link building campaign. Manage website for sales reps. Write e-newsletters, online directories and advertisements. Manage print and online advertising. Write and manage marketing communications for product launches. Handle leads management. Write press releases and utilize Vocus public relations distribution and reporting service. Produced videos.
• Won Business Marketing Award for SOR website
• Increased web Requests for Quotes by 250%
• Increased web traffic by 19%
• E-mail newsletter had 14% higher open rate than industry standard and click rate was 9% higher than industry standard (using Mail Chimp platform)

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KC Dog Guard

Founder

Owner: Family owned business

At Dog Guard, we understand that your dog is more than a pet...it's family. So we know just how important it is that your dog leads a safe and happy life. Dog Guard "Out of Sight Fencing" allows your dog the freedom he deserves, and provides you with peace of mind.

Career

Hallmark Cards and Hallmark Properties

Promotions Manager; Writer

Managed consumer and retail sales and marketing communication programs and collateral for numerous product lines marketed across four national channels. Wrote sales and consumer marketing materials.
• Worked with independent and public television stations to promote the Emmy-award-winning Zoobilee Zoo, including a fan club targeted at children 4-11 years old.
• Managed external partnerships, including Hasbro, Mattel, Fisher-Price and Crayola.

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Marketing Communications Management Leadership in the Kansas City, Missouri Area

Founder | Director Marketing, Marketing Communications Manager

Attending Networking Events

Researching Industry Leaders

Tracking Industry Trends

Participating in Industry Discussions

Embarq

Marketing Manager, Business Mid/Large Segment

Developed and managed strategic programs for the mid- and large-market segments.
Managed $870M local voice product portfolio, including e-mail, direct marketing and
product launches. Managed creation of collateral, marketing campaigns and sales support.
• Achieved revenue growth of 1.5% for the lead product in a declining market.
• Led the planning, marketing and execution of customer events, resulting in $4M in sales.
• Received Embarq Acclaim Award. Managed direct and e-mail marketing.
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Sprint

Program Manager Wireless Applications, Sprint PCS.com

Led the 3G launch of the mobile applications for Games, Ringers and Screen Savers.
• Led an enterprise-wide, cross-functional team. Launched Sprint Vision 3G wired and wireless web applications (Games, Ringers and Screen Savers) accessed by more than 4 million customers per month through the Sprintpcs.com portal. I organized this software development project, coordinated activities among multiple cross-functional departments, created and implemented a detailed project plan, supervised programming staff on a daily basis and delivered the project on time.
• Awarded Sprint Values Excellence honor for the “Ringers & More” product launch.

Career

MARRIOTT INTERNATIONAL, Bethesda, Maryland

Director, Marriott Rewards and Sales Products Manager

Managed all facets of the Marriott Rewards program and a five-person staff. Led the expansion of Marriott Rewards internationally into Hong Kong, Japan, Germany and the United Kingdom, on time and within budget

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RTC

National Account Director, Mead Johnson Nutritionals

RTC DIRECT/WPP GROUP, Washington, D.C
Worked on management team of Washington, D.C.’s largest direct marketing agency.
• Managed five-person staff for Mead Johnson Nutritionals infant formula “Enfamil Family Beginnings,” a direct marketing campaign for 2M mothers to incent exclusive Enfamil purchases. Managed the creation and production of 27 mailings annually.
• The Enfamil Family Beginnings campaign, which achieved an 87% recall and a four-to-one return on investment, won a DMA ECHO award due to the strategy, creativity and results. The campaign achieved a 45% cumulative response rate and helped Enfamil move to number one in market share.
• The RTC work for Mead Johnson Nutritionals (Enfamil) CRM program was named in the Top Ten Loyalty Programs of the 1990s at the Direct Marketing Brand Conference in 1999.

Career

Bernstein-Rein Advertising

National Account Supervisor

Developed marketing and advertising programs for the $60M Blockbuster Video account , including development of the “Make It A Blockbuster Night” slogan.
• Doubled merchandising account revenue from $1.5M to $3M within two years.
• Led retail promotions development, negotiation and execution with partners, including MTV, the Olympic Committee, Disney, FOX TV, NBC, Sega Genesis, TCBY and Philips.
• Supervised fulfillment and shipping of fulfillment houses for 3,000 stores.

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New Landings

Marketing, Social Media Director Volunteer

Marketing and Social Media Director Volunteer

New Landings is a career empowerment organization designed to redefine the way people view career transition by actively providing resources and new avenues to showcase their skills.

Led development of the New Landings marketing strategy, mission and vision statements, and logo. Developed social media strategy and launched New Landings on multiple community platforms including FaceBook, LinkedIn, Twitter and YouTube. New Landings has 2,500 members on LinkedIn.
¨ Created comprehensive multi-platform social media strategy.
¨ Manage social media tactics, response, engagement and outreach.
¨ Respond in social spaces to postings regarding New Landings and engaging others.
¨ Track success of social media programs and initiatives.
¨ Handle all social media for events and programs sponsored by New Landings.
¨ Managed social media for the New Landings Career Expo, attended by 300 members.
¨ Co-created a Kansas City event showcasing a panel of local entrepreneurs, attended by more than 200

Career

C2Ag | BinManger

Director Marketing, Marketing Communications

C2Ag sells BinManager, a system installed in grain bins to manage the moisture content and temperature of the grain. BinManager enables the farmer to plan the best time to sell his crop and keeps the grain in top condition during storage.

Managed all aspects of public relations and marketing, including electronic video mails, video production, e-mail blasts, trade shows, webinars, electronic surveys, brochure production and press releases.
• Worked with the world’s largest grain bin company to promote BinManager, including managing and attending trade shows where average sales were $15K.
• Managed three products, including the development of a new product which achieved multiple sales on marketing launch day alone.
• Developed relationships with dealers to encourage them to sell BinManager. Sales were made after every dealer meeting.
• Surveys had a 50% response rate. E-mail blasts had a 40% open rate and 1% click-through. New product e-mail blast generated immediate sales.

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Career

Cummins Marketing and Communications Group

President

Public Relations, Media Relations, Research, Marketing Strategy, Collateral Development, Special Events, Web Strategy, Writer

Embarq

Product Marketing Manager - online advertising and search

Managed on-line advertising revenue generation for high-speed Internet portal, myembarq.com,
which had a total run rate of $8.6M.
• Identified, developed, executed and managed internal and external online opportunities, including strategic partnerships and online advertising, which encompassed behavioral targeting, social media, mobile advertising and search engine optimization.
• Developed online strategy for small business site to increase revenue by 10%.
• Managed small business site, with continued enhancements based on best-in-class portals and competitive activity.
• Created search engine optimization RFP, interviewed firms and managed execution.
• Managed online advertising using ad networks. Identified new ways to increase revenue, including e-mail advertising, contextual advertising and rich media.
• Developed and managed a mobile advertising trial, including writing a blog for testers.
• Prepared weekly executive summary reporting with analysis of variances and revenue forecast. Reporting was distributed among enterprise senior management.

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Sprint

Marketing Manager, Long Distance

Managed Direct Marketing and the “Sprint Rewards” loyalty program for more than 3M customers.
• Within weeks, developed a combined domestic and international “Sprint Rewards” program, with revenue projected at $230M (trended significantly above forecast).
• Managed successful loyalty promotions during intense competition, including a program that was in-market in less than 45 days and achieved a 33% revenue improvement.
• Managed first-tier advertising, direct marketing and promotions agencies.
• Managed highly-targeted, multi-versioned direct mail to 1.5M customers.

Career

Johnson County Community College

Online Marketing Certification

Kansas State University

B.S., Agriculture Journalism

Kansas State University

B.S., Journalism and Mass Communications