Senior Marketing Communications Manager
April 2011 — Present
Senior Marketing Communications Manager | Online Marketing Strategist
Manage web site, search engine optimization, social media and all other online marketing. Handle writing and collaborate on all marketing activities.
Led the strategic planning, creation, development and optimization of the international SOR website. Also managed the development of the mobile website. Wrote non-technical parts of the website and cross-functionally managed the writing of 700 pages of technical content. Manage Search Engine Optimization (SEO), including managing a link building campaign. Manage website for sales reps. Write e-newsletters, online directories and advertisements. Manage print and online advertising. Write and manage marketing communications for product launches. Handle leads management. Write press releases and utilize Vocus public relations distribution and reporting service. Produced videos.
• Won Business Marketing Award for SOR website
• Increased web Requests for Quotes by 250%
• Increased web traffic by 19%
• E-mail newsletter had 14% higher open rate than industry standard and click rate was 9% higher than industry standard (using Mail Chimp platform)