News America Marketing
April 2013 — Present
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Account Director at News America Marketing
Consulted with retailers and manufacturers in the Home Furnishings Industry to develop and implement effective internet strategies.
Developed marketing strategies to build brand equity for Registered Investment Advisors
Created and implemented a marketing plan to launch the new BCBGeneration lifestyle brand and increase brand equity among women ages 18-30.
Worked for the Director of Corporate Relations to manage and cultivate relationships and partnerships between the University of Minnesota's Institute of Technology and various corporations.
The Carlson Brand Enterprise is a unique brand and marketing consultancy that integrates the brightest Carlson School of Management MBA minds with the University of Minnesota’s top marketing faculty and professionals, and industry defining brand research.
Analyzed, tracked, and compared competitors' payments revenue