June 2013 — Present
Brand and digital solutions for PIMCO Financial Services, Kaiser Permanente, Chicken of the Sea, Western Governors University and Ghirardelli.
Formulated PIMCO communications platform to energize brand during a challenging market environment.
Developed digital strategy framework for PIMCO marketing websites, focused on producing ROI-driven websites.
Researched and presented insights about developing healthcare landscape, consumer perceptions and opportunities for Kaiser Permanente brand strategy development.
Skills: digital strategy, content strategy, SEM/SEO optimization, B2B social strategy, primary/secondary research analysis, integrated campaign launch