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Andria Kern

Andria Kern

Marketing Campaign Manager

Time Warner Cable Media

Austin, Other

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Andria Kern Consulting

Marketing, Public Relations, and Social Media Consultant

A successful consulting company with expertise in branding, marketing campaign development and execution, social media community management, search engine optimization, web analytics, and public speaking. Specifically, I train and develop business leaders to adopt marketing protocol best suited for their specific niche market. My approach is unique and uses a global perspective to attract customers from various cultures, groups, and communities. My portfolio includes work with high-profile clients such as MarketWatch, State Farm, NAB Enterprises, Teens Turning Green, Wildlife Works Clothing, WODstack, Taskk and CrossFit Inc.

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Time Warner Cable Media

Marketing Campaign Manager- DMS

Design unique and creative marketing plans, sales packages, and presentations for clients.
Manage campaign implementation process
Obtain creative assets from client
Partner with advertising operations and digital media team to set up campaign properly
Manage all client contracts
Ensure campaigns go live ON TIME
Ensure daily/weekly/monthly campaign goals are being hit
Manage discrepancies and client expectations
Under promise and over deliver
Compile daily/weekly/monthly campaign reports for each campaign
Present campaign statistics to senior management, clients, BDM and AE
Work with Senior Media Planner and Ad Ops Coordinator to ensure campaign fulfillment and optimization
Work with senior management to develop business unit short term and long term strategy
Understand company goals and be a digital media expert
Manage and oversee any issues that may arise within the Account Management team
Work with Account Managers and Assistant Account Managers to make sure all client requests are being addressed and solved in a timely manner

Career

Hyper Wear

Social Media Manager

Develop materials and interact with internal and external clients to deliver the organization's branded messages to the public and the media.

Write and distribute media content for company website and social media platforms.

Design and implement marketing campaigns.

Schedule meetings with partners and trade shows.

Create timelines for current initiatives (trade shows, communities events, FitMOBs, certification seminars).

Plan, coordinate, and run community events in Texas.

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Magellan Transport Logistics

Logistics Sales & Operations

Promote and maintain positive relationships with internal MTL personnel, along with external vendors, suppliers, and customers.

Maintain accountability of 3 year office budget

Evaluating quality personnel to fulfill branch budgetary goals

Tender shipments to carriers, provide tracking reports to customers and Branch Manager.

Process and operate all modes of transportation.

Develop & maintain a strong customer base for branch and company.

Regular customer and carrier visitations to further develop client relations.

Generate large carrier base.

Assist in managing all day to day operations and sales efforts for branch.

Price brokerage services based upon knowledge of lane and carrier capacity information while keeping company margin goals within set guidelines.

Negotiate rates with carriers.

Establish service expectations with carriers for logistic services.

Verify carrier qualifications in regards to insuarnce, operating authority, and credit.

Resolve all customer service, carrier/vendor, and team issues.

Career

Tiffany & Co.

Sales Professional

Organize and prioritize multiple tasks throughout the day

Maintain & exceed individual sales plan

Utilize strategic selling techniques such as SPIN & ADAPT to assist customers

Build new and existing customers through customer relationship management (CRM)

Proficient in Point of Sales systems

Communicate effectively with culturally diverse individuals

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TwentyTen Vision

Project Coordinator & Market Analyst

A student run advertising agency, students participate in the development of a strategic advertising, marketing, and media campaign for a major corporate client. We engage in researching the product or service and its competition while formulating a major advertising campaign designed to meet the needs of their client. The goal is to participate and compete in intercollegiate advertising campaigns and presentations.

Maintained a rigorous timeline and budgetary goal.

Performed SWOT analysis to address strengths, weakness, opportunity and threats of our client.

Engaged in qualitative research of competitors to utilize comparison analysis.

Organized and implemented a nation-wide survey.

Utilized statistical analytics to turn quantitative data into meaningful information.

Participated in a national intercollegiate advertising competition.

Coordinated with multiple teams to produce a streamline plan book.

Developed time manage and organizational communication skills.

Key Achievements: Developed a second place strategic advertising, marketing, and media campaign for State Farm Insurance.

Career

Alpha Phi Fraternity

Director of Chapter Events

Delivered marketing presentations on leadership, scholarship, and philanthropy.

Implemented outreach programs and campus involvement by meeting with university administrators, organization representatives, and undergraduate members.

Oversaw operations and events for more than 130 women.

Key Achievements: Successfully coordinated a philanthropic event, hosting over 300 individuals.

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Alpha Phi Fraternity

Director of Marketing

Increased Alpha Phi’s connections on campus and within the community

Enhanced our reputation among the Greek community and student body

Directed the chapter in synchronized marketing presentations such as shirts worn on particular days

Designed Fraternity logos

Career

Luxottica Retail

Sales Associate

Maintained high sales quota.

Greeted and welcome customers to establish a relationship.

Assisted in locating the perfect pair of sunglasses for each customer.

Tracked incoming merchandise and sustain inventory within the store.

Motivated staff to use effective selling techniques.

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Abercrombie & Fitch

Brand Representative

Built referral business from repeat clientele.

Acted as greeter to establish positive client relationships.

Personally handled incoming merchandise and helped track new inventory.

Increased company business through effective selling techniques.

Career

Boston University - School of Management

Master of Science, Project Management

California State University-Chico

Bachelor of Arts, Communication Studies & Marketing

University of Virginia

Study Abroad, International Studies

University of Colorado at Boulder

Associates, Communication Studies

Las Lomas High School