June 2013 — Present
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Digital Marketing Professional
As an Associate Account Executive, I support my team by managing many of the optimization tasks for a portion of our client roster. This includes recommending and making adjustments to bids and target metrics to reach desired goals such as CPA & ROI as needed. I have experience in maintaining direct correspondence with client & agency contacts on a daily basis. This role also gives me the opportunity to research industry trends and past campaign performance in order to modify existing as well as implementing new strategies across multiple platforms in order to reach our clients goals.
Responsible for the execution of campaign management projects assigned by the Account Manager.
Supports the team and is responsible for implementation tasks across the team’s client roster.
Takes on optimization tasks for portions of a client’s campaign.
Assist in the identification and researching of new prospective partners.
Actively take part in creative meetings where the conception of new promotions and partner tie-ins develop and evolve.
Aid in the activation of existing partnerships and assisted in the game night duties of the sponsorship department.
Maintain relationships with 200+ partners.
Installation of all telecommunications equipment.
Delegate work to crew members and maintain deadlines as foreman.
Maintain communication concerning job developments with all parties. (Customers, Vendors, Subcontractors, Project Managers)
Adapt to each job in order to maximize productivity and meet deadlines.
Establish and communicate goals and expectations with sales team.
Drive store profit in all aspects of the business. (Sales, Labor efficiency, Merchandising) Coach employees to further their growth.
Execute objectives communicated by management in a timely fashion.
Ensure top quality service to all customers.