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Andrew Berselli

Andrew Berselli

Operations Manager

Loblaw Companies Limited

Operations Manager, Digital Strategist, Project Manager


Loblaw Companies Limited

Operations Manager

I’m the operations manager of the grocery area in one of the most successful store in Calgary. I ensure that point of sales communication and marketing tactics are well executed. My activities are
- Ensure all process related tasks are executed and store conditions are delivered on schedule
- Ensure all administrative tasks are completed including scheduling, file maintenance, logs and shrink related practices
- Assure department targets are met
- Monitor colleagues activity & train, coach and motivate colleagues on an ongoing basis and ensure department engagement is met
- Be committed to maintaining merchandising and operational standards
- High emphasis on maintaining accurate Perpetual Inventory Accuracy
- Prepare, revise and submit reports, budgets and other documentation

Career medium 01
Career medium 02


Digital Strategist

My challenge in 2mlab is to improve and maximize the Clients knowledge in the areas of digital marketing and technology-driven marketing initiatives in order to define and realize actions for strengthen the relationship with their customers and increase their competitiveness on the market. My role is also to serve as a resource, advisor, mentor, and evangelist in the organization.


Italian Chamber of Commerce - West Canada


Collaborate in helping Italian Companies in order to approach to the Canadian Market

Innovate Calgary

Business Plan Consultant for startups (volunteer)

Market research, market analysis, marketing communications and digital strategy for startups.

Markeven srl (formerly Congenio)


For Markeven I manage the operations and the projects in Canada.

Kitcom - rete d'impresa

Sales Director

Planned and executed the sales plan
Created the sales force
Developed marketing plans
Maintained the relationships with the stakeholders


Partner and COO

Chief Operating Officier in Congenio. I manage all operations and projects about software and web development, marketing research and direct marketing.
I'm also HR director.

Career medium 05
Career medium 02

DADA spa

Business Development Manager

Made consultancy as Internet Business consultant to Medium and Large enterprises (mainly from financial sector).
Created a partnership with a leading consulting company in Turin (BT sistemi) to extend the geographic area of business in Northern Italy.


Expert System


Wrote and applied marketing plan for a Customer Relationship Management suite called Cogito and helped to reach new clients.
Wrote and applied marketing plan for software for automatic translation
Managed the customer relations with key clients e.g. Canon, HP, Italian Government Agency
Advised the board in developing the company marketing strategy to support a growth of 400% in four years.

Career medium 05

Profingest / Alma Graduate School

MBA, Business

University of Modena