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Andressa Grams

Andressa Grams

Berkeley, CA

Marketing Specialist, Online Marketing, Marketing Strategy, Project Management, Social Media Strategy

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Digital Zoo

Online Project Manager

Project management, financial management and team management. Developed projects and maintained relationship with five clients and suppliers (from small businesses to multinationals), engaged with online media solutions according to their business needs.

Responsibilities:
- Managed a multidisciplinary team.
- Management of brands' presence across on Facebook, Twitter, and all other social channels with a focus on listening to, engaging with, and growing audience across key platforms.
- Accountable for create and manage media budgets for all campaigns.
- Worked closely with people across creative, account services and media buying teams.
- Performed strategies to rapidly increase the followership and quality of social communities.
- Managed day-to-day reactive and proactive communications on all key social media channels.
- Developed and worked with internal groups, external agencies and vendors to execute social strategy.
- Coordinated and developed campaigns to support core goals.
- Maintained a social media editorial calendar in order to proactively produce content appropriate for the channels.
- Monitored and analyzed conversations across key social media channels and understand implications for brands.
- Produced reports analyzing sentiment and trends in order to provide insight to the broader team.
- Gathered insights from social communities that inform product/brand development.
- Briefed creative teams and develop campaign creative assets
- Aligned search strategies & tactics between web, industry marketing, field marketing & advertising as well as larger online business partners.

[DEZ is a Brazilian ad agency, with more than 20 years of ideas applied to serve the client on all levels of operation of a communications agency. ZOO is one of the business extensions of Dez specialized in digital media. ZOO creates, plans, and develops social media actions and interaction campaigns, guiding and managing the online presence of brands and clients.]

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Career
Career medium 05

Digital Zoo

Digital PR

Monitoring online communication, development of strategies of media interaction, digital PR activities, managing brand relations with public, managing and content of social networks and producing reports.

[DEZ is a Brazilian ad agency, with more than 20 years of ideas applied to serve the client on all levels of operation of a communications agency. ZOO is one of the business extensions of Dez specialized in digital media. ZOO creates, plans, and develops social media actions and interaction campaigns, guiding and managing the online presence of brands and clients.]

Career

Dez Comunicação

Public Relations Trainee

Communications and advertising agency with over 100 employees. Doing communication and corporate image activities, management of the website and social networks, relationship with local press. Corporate events organization (to internal public, agency clients and prospects), creating presentations for prospects. Internal and external communication - online and offline media.

[DEZ is a Brazilian ad agency, with more than 20 years of ideas applied to serve the client on all levels of operation of a communications agency.]

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Career
Career medium 06

Work & Travel USA

Sales Associate

* Sales associate and cashier at Macy's - Assist customers answering questions about products, services, and policy; and organize and stock shelves.
* Model at Abercrombie & Fitch - Project the image of the brand through personal style and providing customer service.
* Sales associate and cashier at Victoria's Secret - Assist customers answering questions about products; and organize and stock shelves.

[Work & Travel USA is an exchange program that provides opportunities for international students to live and work in the USA during their breaks from university in short-term seasonal positions]

Career

SPAAN

Communication and Marketing Assistant

Internal communication activities events (staff and volunteers) and external communication (community and press). Disclosure of the entity, services and events by sending press releases to media. Project coordination of fundraising. Production and event organization in partnership with State Government and multinationals.

[SPAAN is a Brazilian nonprofit organization that provides assistance to approximately 150 elderly people, for more than 80 years.]

Career medium 06
Career

UC Berkeley

Professional Certificate, Marketing

Universidade Federal do Rio Grande do Sul

Bachelor in Communication Studies, Public Relations