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Andreina Centlivre

Andreina Centlivre

Associate Editor

Downriver Profile

Grosse Ile, MI

I graduated with a Bachelor's in Business from the University of Michigan. In 2012 I began working for Bloomingdale's as an Assistant Buyer and after a year and a half , I decided to explore a career path that I had always dreamed about. I am now studying Broadcast Media Arts and have a strong interest in television broadcast...

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The biggest adventure you can ever take is to live the life of your dreams. - Oprah
Interests

Running, New York City, Health and Wellness, Local and National News Stations, Food Trends, Restaurants, Baking, Travel

is a job I am in love with.
Career medium 01

Downriver Profile

Associate Editor, Staff Writer

- Write stories concerning local businesses, community leaders, and government officials averaging around 11 stories per issue
- Created and featured in recurring piece called “City Girl” emphasizing local attractions to women drawing a younger demographic of readers and increasing subscriptions by 10%
- Manage public relations by attending community events and overseeing Facebook account establishing five new partnerships and increasing Facebook likes by 31%

Career

Bloomingdale's

Assistant Buyer

- Managed a $350,000 business by tracking sales and inventory in excel and reported on earnings and fashion trends in a business recap to team of 15 during weekly meetings
- Negotiated $50,000 return to hosiery vendor by swapping slow moving inventory for faster selling styles reducing liabilities and investing our dollars in high preforming inventory
- Developed Assistant Buyer Trainee by providing explanations of systems and processes and delegating tasks to confirm retention resulting in a smooth transition into my previous position

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Career
Career medium 02

Red Frog Events

Event Coordinator

- Coordinated entertainment set of three emcees, three bands, awards ceremony, and firework display generating a captivating show for 60,000 spectators
- Pioneered research project presenting unique worldly festivals to management initiating four new business proposals
- Developed promotional attraction including giveaways and presentations to advertise sister events increasing registration by 40%
- Served as company liaison answering participant inquiries, sending press releases, and pitching partnerships improving customer service and increasing brand awareness

Career

Discovery Communications

US Hispanic Ad Sales Intern

- Designed programming system in Power point and Keynotes resulting in an organized and effective method for clients to review ad spots
- Headed revision project of sales plans in excel resulting in a complete understanding of ad pricing, placement, and limited ad slots
- Developed final report applying knowledge gained through sales meetings, industry presentations, and company seminars demonstrating greater insight of cable industry

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Career

Grosse Ile High School

University of Michigan

Spanish, Spanish

Steven M. Ross School of Business

Marketing