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Andreina Centlivre

Andreina Centlivre

Associate Editor

Downriver Profile

Grosse Ile, MI

I graduated with a Bachelor's in Business from the University of Michigan. In 2012 I began working for Bloomingdale's as an Assistant Buyer and after a year and a half , I decided to explore a career path that I had always dreamed about. I am now studying Broadcast Media Arts and have a strong interest in television broadcast...




The biggest adventure you can ever take is to live the life of your dreams. - Oprah

Running, New York City, Health and Wellness, Local and National News Stations, Food Trends, Restaurants, Baking, Travel

is a job I am in love with.
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Downriver Profile

Associate Editor, Staff Writer

- Write stories concerning local businesses, community leaders, and government officials averaging around 11 stories per issue
- Created and featured in recurring piece called “City Girl” emphasizing local attractions to women drawing a younger demographic of readers and increasing subscriptions by 10%
- Manage public relations by attending community events and overseeing Facebook account establishing five new partnerships and increasing Facebook likes by 31%



Assistant Buyer

- Managed a $350,000 business by tracking sales and inventory in excel and reported on earnings and fashion trends in a business recap to team of 15 during weekly meetings
- Negotiated $50,000 return to hosiery vendor by swapping slow moving inventory for faster selling styles reducing liabilities and investing our dollars in high preforming inventory
- Developed Assistant Buyer Trainee by providing explanations of systems and processes and delegating tasks to confirm retention resulting in a smooth transition into my previous position

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Career medium 02

Red Frog Events

Event Coordinator

- Coordinated entertainment set of three emcees, three bands, awards ceremony, and firework display generating a captivating show for 60,000 spectators
- Pioneered research project presenting unique worldly festivals to management initiating four new business proposals
- Developed promotional attraction including giveaways and presentations to advertise sister events increasing registration by 40%
- Served as company liaison answering participant inquiries, sending press releases, and pitching partnerships improving customer service and increasing brand awareness


Discovery Communications

US Hispanic Ad Sales Intern

- Designed programming system in Power point and Keynotes resulting in an organized and effective method for clients to review ad spots
- Headed revision project of sales plans in excel resulting in a complete understanding of ad pricing, placement, and limited ad slots
- Developed final report applying knowledge gained through sales meetings, industry presentations, and company seminars demonstrating greater insight of cable industry

Career medium 03

Grosse Ile High School

University of Michigan

Spanish, Spanish

Steven M. Ross School of Business