Canadian Digital Media Network
Canada 3.0 Correspondent
March 2011 — Present
Your amazing online presence is right this way.Create your profile
B2B Marketing Strategist & Corporate Storyteller
- Looking for additional freelance opportunities
Responsible for all things trade marketing-related for AOL Canada Media Sales including: marketing plan development and execution, managing budgets, developing and maintaining sales collateral (including the sales kit and case studies), promotions/sponsorships, sales packages/presentations, online media research and data analysis, event planning, incentive programs, customer satisfaction surveys, advertising (online and offline), eNewsletters and our trade Website.
Also have experience on the consumer side in online advertising, contests, SEM and more.
- Assisted in the development of eCommerce and HTML Websites for various Canadian Financial Institutions, internal IBM clients and non-profit organizations
- Designed and developed posters, presentations, CD Covers and various other Marketing Collateral pieces for IBM internal departments, such as IBM Learning Services, eBusiness Consulting and Procurement
- Developed check-in kiosk screen graphics for a major international airline
- Developed and managed various eSurveys and was a focus group facilitation technographer for eBusiness Consulting software tool called "Group Systems"
- Maintained and updated the Innovation Centre marketing collateral for the IBM eBusiness Consulting group