Manager, Channel Programs
December 2012 — Present
As part of the Rogers Business marketing team, I'm helping create a way for organizations to better align their mobility strategy with their IT purchasing. By allowing them to purchase Rogers mobility services and products like our LTE smartphones through their VAR and technology reseller partners, they can easily integrate cellular enabled devices including laptops and tablets into their IT strategy.
Responsible for channel creation including program design, sales process, marketing strategy, content creation and promotions and internal alignment including finance, sales and marketing.
Additional responsibilities include outbound (business) dealer marketing and business device product lead.