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Andre Jansen

Andre Jansen

Digital Media Co-Ordinator

The Foschini Retail Group Pty Ltd

Social Media Marketing & Art Direction





The Foschini Retail Group Pty Ltd

Digital Media Co-Ordinator

• Develop corporate digital strategy and manage implementation

• Facilitate the development and implementation of best practice global brand digital strategies
(incl. web, social media and DB list management)

• Design / manage the user experience for all online communication incl. competitions and promotions

• Develop and manage eCRM
 in conjunction with relevant departments
• Manage digital agencies and ensure technical compliance

• Consult with and educate internal teams about digital best practice

• Manage digital knowledge process between Marketing and IT

• Evaluate and analyse digital media usage

• Improve cost efficiencies and effectiveness

• Online Reputation Management
• Audit digital media campaigns for competitive analysis and planning

Courses attended:
• Project Management for Leading Digital Initiatives
• Digital Strategy
• Analytics for Digital Marketers
• Search Engine Marketing
• Email Marketing
• Social Media Marketing

All of the courses above were facilitated by Godfrey Parkin of Britefire

Career medium 05
Career medium 05

Young & Rubicam

Art Director

Responsibilities included:
• Conceptualising, designing and finished art preparation.
• Graphic Design and retouching.
• Art directing photoshoots and illustrators.
• Supervised interns from time to time.
Note: promoted from Graphic Designer to Art Director

Pick n Pay, Sony Ericsson, The Arabella Hotel & Spa, The Westin Grand Cape Town, American Swiss Jewellers, Caltex SA, Phillip Morris International, Single & Single Malt Scotch Whisky, Anton Fabi, Paulaner Bräuhaus Brewery and SBK (Superbike World Championship).



Graphic Designer

CTP Printers

Trainee DTP Operator

Prestige College