Andra Carter

Project Manager

(Marketing + eCommerce)

Greater New York City Area

Well-respected professional who blends over 7 years of strong project management experience with an e-commerce + marketing background. My specialty is the luxury goods + beauty market. Exceptional ability to understand client needs and build strong relationships while delivering projects on time, on budget + on point.

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eBrand Commerce

eCommerce Project Manager + Marketing Consultant

May 2010 — Present

* Ensure that the client’s business objectives are met and brand heritage/identity is respected.

* Execute projects correctly, on time, and on budget. Extensively test and trouble-shoot site updates before + after launch.

* Work with developers to quote projects + brainstorm on most efficient ways of meeting client’s needs (both time + cost).

* Manage oversight of client e-commerce sites, in sync with offline efforts, including retail sales, SEO, SEM, online media, customer service, marketing plan, email strategy + execution, online exclusives, online creative, inventory management, warehouse coordination + site updates/enhancements.

* Back end site management of e-commerce sites, including updating products + promotions.

Career

YSL Beauté // L'Oreal

E Commerce Marketing Manager

March 2006 — January 2010

Manage www.yslbeautyus.com as well as all YSL brands on retailer parter websites, keeping online + offline promotion in sync. Responsible for retail sales + projections, SEO, SEM, online media, customer service, marketing plan, email strategy, product + promotion mix, inventory management + warehouse coordination, design + execution of email marketing + all online programs.

Ramapo College of New Jersey

Marketing + Finance, B.S. Business Administration

May 2003

Graduated Cum Laude, May 2003 + Dean's List every semester