January 2017 — Present
Clients: eos, Hearts on Fire, Travelers, Volaris, One Love, and New Business.
🔹 Work directly with the Chief Digital Officer to recruit, lead, and mentor the newly developed content team of 20+ designers, animators, strategists, and community managers.
🔹 Provide big ideas that solve client’s business goals across a diverse range of clients on retainer; also working across the strategy, digital, and creative departments.
🔹 Proactively pursue new social-first business opportunities for global clients across the TBWA network and scale current initiatives and agency product offerings; lead the creative and strategic content deliverables for 12 pitches over the last year.
🔹 Identify, develop and foster relationships with key platform agency representatives (Facebook, Pinterest, YouTube, Nuvi, GIPHY, and more) to continue to educate our content team on emerging platforms and develop the agency’s creative offerings for clients.
🔹 Provide strategic and operational guidance to offices across the global TBWA Network.
🔹 Built a mentorship program within the agency to develop the skills of junior staff across departments and encourage further diversity initiatives for the future of agency talent.
🔹 Currently, a member of the networks 200+ global culture spotters gleaning trends and advertising insights from culture around the world and producing videos in real-time to share across the network.