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Anas Alashraf

Anas Alashraf

MBA

Ryerson University

Oakville, Ontario

MBA at Ryerson University

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Ryerson University

MBA

Full Time Student at Ryerson University in the Global MBA program with a specialization in marketing

Career medium 03

Nestle Syria

CCSDM Infant Nutrition

• Sales & Marketing Analysis: tailoring category and channel strategies according to country requirement.
• Optimizing effectiveness of consumer/ shopper activity at a local level, and actively participate in and supporting the customer development process
• Analyzing the essential tools to generate demand, driven by the understanding of the 5 C’s (Country, Channel, Category, Competition, Consumer )
• Participating with the brand team in developing the next year targets by channel, and following up the proper implementation in field to help achieving the category, volume, value & RIG target.
• Handling the Category budget creation and spends as per the agreed activities in alignment with the marketing strategies.
• Championing promotion launches & Evaluate promotions and developing sales channels strategies
• Providing Category planOgram, merchandizing, and sales communication briefs.

Career

Nestle Nutrition Syria

medical delegate

• Working as a medical delegate in the central area of Syria Including Hims, Hama cities.
• Promoting Nestle infant formulas among the pediatricians as a substitute of the breast milk.
• Conducting group presentations on monthly bases (about 20 meetings per year) introducing the new achievements and improvements on our products.
• Conducting market researches and data analysis.

Career medium 06
Career

Ibn Hayan Pharmaceuticals

Head of Antibiotic Department

Ryerson University

Master of Business Administration (MBA), Marketing

Damascus University

Bachelor of Pharmacy (B.Pharm.)