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Anas Alashraf

Anas Alashraf


Ryerson University

Oakville, Ontario

MBA at Ryerson University


Ryerson University


Full Time Student at Ryerson University in the Global MBA program with a specialization in marketing

Career medium 03

Nestle Syria

CCSDM Infant Nutrition

• Sales & Marketing Analysis: tailoring category and channel strategies according to country requirement.
• Optimizing effectiveness of consumer/ shopper activity at a local level, and actively participate in and supporting the customer development process
• Analyzing the essential tools to generate demand, driven by the understanding of the 5 C’s (Country, Channel, Category, Competition, Consumer )
• Participating with the brand team in developing the next year targets by channel, and following up the proper implementation in field to help achieving the category, volume, value & RIG target.
• Handling the Category budget creation and spends as per the agreed activities in alignment with the marketing strategies.
• Championing promotion launches & Evaluate promotions and developing sales channels strategies
• Providing Category planOgram, merchandizing, and sales communication briefs.


Nestle Nutrition Syria

medical delegate

• Working as a medical delegate in the central area of Syria Including Hims, Hama cities.
• Promoting Nestle infant formulas among the pediatricians as a substitute of the breast milk.
• Conducting group presentations on monthly bases (about 20 meetings per year) introducing the new achievements and improvements on our products.
• Conducting market researches and data analysis.

Career medium 06

Ibn Hayan Pharmaceuticals

Head of Antibiotic Department

Ryerson University

Master of Business Administration (MBA), Marketing

Damascus University

Bachelor of Pharmacy (B.Pharm.)