Vice President & Business Head
November 2009 — October 2013
Hansa Customer Equity Solutions (Cequity) is a provider of technology-enabled, data-driven, customer marketing solutions. CIM is the division drives end-to-end customer marketing vertical services offering of Cequity. CIM brings in data-led marketing services clients using direct marketing, 1-to-1 marketing, field marketing and relationship marketing to take marketing, and through that customer retention and enhanced customer value, to the next level.