Ana Montoya

• Develop all editorial content including: plan editorial calendar and lineup, manage freelance writers, line edit articles, and proofread final pages
• Interview sources (from retailers to designers and celebrities), write articles and advertorial copy, as well as spot and analyze fashion trends
• Create and implement social media strategy; Direct and grow all of the magazine’s social media presence (@sunglassesmag) with content that drives traffic to the publication’s website; Manage and mentor an employee on the social media team
• Represent the magazine at various international industry trade shows, product launches/seasonal previews, and other fashion-related press events such as Mercedes-Benz Fashion Week
• Build and foster relationships with PR contacts to obtain product information, samples, and photos
• Direct special projects and initiatives such as a bi-annual product guide/directory, reader contests, advisory board, etc.
• Hire and supervise editorial intern