April 2016 — Present
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Digital Content Creator: Writer, Editor, and Social Media Manager ~ Before all else, I'm a storyteller with a passion for writing. Driven by a hybrid of creativity and analytics, I develop content to foster engaged online communities.
Social Media Strategy + Content Creation & Strategy + Community Building + Brand Partnerships + PR & Blogger Outreach + Influencer Marketing
Freelance contributing writer at www.LydiaMag.com, a women's lifestyle online magazine.
Lifestyle blog with content that revolves around travel, fashion, food, beauty, entertainment, and career.
• Develop all editorial content including: plan editorial calendar and lineup, manage freelance writers, line edit articles, and proofread final pages
• Interview sources (from retailers to designers and celebrities), write articles and advertorial copy, as well as spot and analyze fashion trends
• Create and implement social media strategy; Direct and grow all of the magazine’s social media presence (@sunglassesmag) with content that drives traffic to the publication’s website; Manage and mentor an employee on the social media team
• Represent the magazine at various international industry trade shows, product launches/seasonal previews, and other fashion-related press events such as Mercedes-Benz Fashion Week
• Build and foster relationships with PR contacts to obtain product information, samples, and photos
• Direct special projects and initiatives such as a bi-annual product guide/directory, reader contests, advisory board, etc.
• Hire and supervise editorial intern
Pitch story ideas during editorial meetings, fact check monthly calendar, conduct celebrity phone interviews, correspond with readers