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Amy Overgaard

Amy Overgaard

Senior Copywriter

Regis Corp.

New York, NY

I am a writer + editor, with experience in both print and digital. I currently work as a copywriter, with a focus in branding and marketing strategy. I also write freelance magazine features and blog posts, and contract with various companies to edit content at both developmental and proofing levels.





Regis Corp.

Senior Copywriter

I am a senior copywriter on Regis Corp.'s marketing team. I work with both the digital and email marketing teams to develop content across all salon brands. On the digital side, I write web articles, ranging from hair care tips to trend stories. I work with the email team to develop both promotional and editorial content within all promotional and lifecycle emails.

White Peacock Styled Events

Social Media Coordinator

I was the voice of White Peacock's blog for two years, developing it from the ground, up. I posted on everything from current trends, party planning and etiquette, to recipes, style, and more. I also worked with founders Jenn and Nicole on brand development with website copy, social media planning and outreach, email campaigns, press releases and copy for outside blog features.

thirty two magazine

Associate Editor

I was a part of a small editorial team working on Thirty Two, a start-up magazine about creativity and innovation in the Midwest. As Associate Editor, I worked on article concepts and pitches, wrote longer features, helped other writers shape their pieces, copy-edited the whole book and helped shape the visual and written tone of the magazine as it expanded.

"Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground. Let their spirit ignite a fire within you, to leave this world better than when you found it." - Wilfred Peterson

University of Northwestern-St. Paul

Bachelor of Arts, Journalism

I graduated magna cum laude, with a GPA of 3.78. I was a member of Lambda Pi Eta, the National Communications Honor Society. I served as Editor-in-Chief of my university newspaper my senior year, and was an Arts & Entertainment editor and staff writer the two years prior.