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Amy Mashburn

Amy Mashburn

Category Analyst

True Value Company

Chicago, IL

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“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” -Albert Einstein

HY Connect

Associate Account Planner

• Conducted deep-dive secondary research and analysis, providing consumer insight reports for client and new business projects
• Transformed secondary research into category snapshots, competitive analysis reports and consumer target profiles
• Utilized eTelmar Crosstab software to create and analyze data runs to provide insights from MRI Survey data
• Developed case studies on industry best practices, innovation and new product development
• Assisted on brand consulting projects; co-running focus groups; preparing activities, analyzing interviews and providing insights for brand positioning development

Career medium 01
Career
Career medium 02

HY Connect

Account Coordinator

• Conducted in-depth secondary research and category analysis for clients and new business projects
• Provided support for clients and new business pitches across multiple categories including healthcare and consumer packaged goods
• Managed radio added-value and sponsorship campaigns for healthcare client; coordinating all elements and running client status meetings
• Supervised the strategic panning intern, assigning and overseeing projects, and tracking progress

Career

True Value Company

Category Analyst

Career medium 04
Career

Walgreens

Inventory and Reconciliation Analyst

Career medium 04
Career

HY Connect

Strategic Planning and Account Service Intern

• Developed and maintained department’s digital document archive system
• Became the agency’s go-to for competitive analysis, providing in-depth competitive analysis for many clients and projects
• Assisted on new business pitches, providing industry research and consumer insights
• Coordinated all aspects of conference speaking events and department meetings

Career medium 01
Career
Career medium 02

Exhibit Installation Specialists, Inc.

Part-Time Marketing and Administrative Assistant

• Maintained communication with clients to address questions or concerns
• Drove new business development by researching leads for account executives
• Managed ACT CRM database: recording client interaction, tracking project progress and maintaining perspective leads
• Prepared work orders and project estimate paperwork

Career

M.B. Classics

Event Planning Intern

NCI, Colorado Homes and Lifestyles Magazine

Sales and Marketing Intern

University of Economics, Prague

Study Abroad, International Business and Politics

University of Denver

BSBA, Marketing