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Amy Liu

Amy Liu

Associate Assistant

Ogilvy PR

Toronto, Other

Public relations professional with account management experience in brand marketing and consumer practice areas. Background and interest in fashion, retail, and mainly consumer companies. Proven media relations skills and has experience with coordination and media relations surrounding large-scale consumer and trade events. ...

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DentsuBos

Administrative Assistant to CFO/Senior Vice President

Career

Ogilvy Public Relations

Associate Assistant

At this position, I develop PR strategies, writes and edits news releases and pitches, develops media lists, and secures media placements in print, broadcast and online publications. Along with my team I help execute strategic media campaigns for very high-profile clients. My day-to-day is working with media; reporters, writers and producers for editorial content. I helped with various proposal writing and presentations that lead to successful wins. As a Associate Assistant, I took a leading role in serving clients including Value Retail China Yi Ou Lai, Value Retail Europe, and Swatch. I also had a supportive role in clients including Puma, Moet & Chandon, Rebecca, etc.

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1milk2sugars PR

Intern

As a public relations intern, I pitched media, foster media relations, wrote press releases, help strategize, develop and launch national campaigns, planned, developed and executed events, secured media for international brands including Clarisonic, Matrix, Tia Maria, Rowenta Beauty, Tria Beauty, Krups, etc.

Career

Osteopathy and Physiotherapy Clinic

Receptionist

As the only non-medical employee, I handled all the phone calls, appointments, employment payroll, patient files, payment, receipts and all other administrative work. As well as filing for HCAI and work with insurance companies, I also run their social media and contribute to the company blog. Working at a medical center allowed me to understand the importance of integrity and holding doctors as well as patients to the highest standards.

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Her Campus Media

Freelance Contributor

As a regular contributor to hercampus.com, a guide to life for female college students, I conceptualized, designed and wrote articles monthly. Each article garnered at least 10,000 impressions. Topics range from food to beauty, campus events to world news. My articles have been featured on the front page of HerCampus as top articles of the month for all of North America

Career

Pi Beta Phi Fraternity for Women

Vice President of Fraternity Development

I oversee and coordinated all fraternity traditions, ceremonies, heritage programming, and new member classes. I supervised my committees and overall raised understanding and appreciation for our international Fraternity. This position allowed me to demonstrate teamwork and the ability to instill Pi Beta Phi’s values into our very own chapter.

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Uniiverse

Ambassador

I was an ambassador for Uniiverse.com, a start up online company. I put together marketing schemes with the team, set up different promotions for the website and worked on building a brand mainly online and on social media platforms. Being a start up company allowed employees to explore innovative ideas and thoroughly execute it.

Career

University of Toronto

Research Assistant in Study of Bilingualism and Language Acquisition

The research with Dr. Henrietta Lempert determined what factors (such as morpheme insensitivity, phonological memory, etc.) can affect acquiring English as a second language. I conducted literature research, collected, coded and analyzed data, drafted research report and presented our findings. I also attended a conference on the mind, brain and language at the Royal Canadian institute of Advancement of Science.

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Pi Beta Phi Fraternity for Women

Vice President of Administration

I corresponded frequently with Headquarters acting on behalf of our chapter and administered membership status, risk management, meeting documentations, chapter correspondence, and developed the bylaws. I managed the Policy and Standards Board and served as liaison between the Board and the Executive team.

Career

Indigo

Cashier

I worked as a cashier at Indigo bookstore in Eaton Center, the biggest mall in Toronto. I supported daily store operations, maintain quality customer service, operate cash register, facilitate for more sales and assisted in returns, ordering, shipments, and anything to do with sales. This position allowed me to connect with customers and deliver customer satisfaction.

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Career
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Lefèvre Pelletier & associés

Intern

Lefevre Pelletier & associes was a French law firm specialized in business located in Shanghai. I translated from English to Chinese (and vice versa), overlooked, and edited contracts. Working at a law firm, you learn the importance of quality work and not taking short cuts.

Career

University of Toronto - New College

Bachelor of Applied Science (B.A.Sc.), Psychology and Ethics, Society and Law