St. Paul's Lutheran Church, School & Kinder Place
Director, Public Relations
January 2014 — Present
St. Paul’s serves several communities in the Lake Country area; the church, celebrating its 150th Anniversary, has a congregation of 2000; the parochial accredited school has 170 school staff and student body and will soon be celebrating 140 years in the community
• Guide church & school leaders to identify priorities and set direction for communications and marketing strategies to increase the church and school’s prominence and relationship in the community, with its congregation, students and families through planning, implementing and evaluating the overall marketing communications efforts; oversee the social media strategy, web presence, public relations, promotion, advertising, media relations, news and information.
• Take the lead in website design, strategy development and implementation to ensure that all content is current and appropriate and collaborate across church and school lines to produce the best possible communication vehicles and distribution methods.
• Create newsletters and brochures about special events and understand the church and schools target audience to create publications that are specially geared toward those groups; share the church and school’s accomplishments and activities with the public; assist on fundraising campaigns that will generate a high level of interest, and networking with people within and outside of the church and school.
• Created press packets and marketing materials that explain the church and school’s mission, history, leadership and opportunities to be a part of the St. Paul’s community.