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Amy Gonzalez

Amy Gonzalez

Marketing Intern

Web Cube

Oceanside, CA




"We are what we repeatedly do. Excellence, then, is not an act, but a habit." -Aristotle "Love is my sword, goodness my armor and humor my shield."

Brand Management, Marketing Strategy, and Market Research.

Web Cube

Marketing Intern

• Managed and developed inbound marketing including content marketing, social media, and email marketing for premium eCommerce platform while maintaining a consistent on-brand voice throughout all digital channels
• Conducted market research to position organization as thought leader through relevant and interesting content
• Wrote both brief and in depth content for the Web Cube Blog and News sections
• Monitored social media and blog analytics, reporting on performance and adjusting strategy to continuously improve results

Career medium 02
Career medium 02

International House at UC Berkeley

Resident Assistant

• Managed a university residence hall of 590 ethnically diverse undergraduate, graduate, and post-graduate international students
• Built a close-knit community of residents by implementing programs and activities that were inclusive, fun and that fostered intercultural respect
• Educated residents on I-House policies, mediated conflicts, and reported and responded to incidents


Venture Strategy Solutions

Project Manager

• Provided strategic consulting services for start-ups and growth-phase companies by creating implementable recommendations.
• Conducted primary research through focus groups and surveys to deliver actionable recommendations to a mobile shopping provider who desired to understand niche consumer behavior
• Led weekly project meetings for 5-member team of consultants and presented final deliverable to CEO and VPs
• Developed marketing strategy tailored to university campuses for eCommerce and social shopping website
• Proposed recommendations to enhance website functionality, increase user activity, and improve brand loyalty and recognition

Career medium 01
Career medium 03

International House at UC Berkeley

Program Coordinator

• Organized and managed weekly cultural and social events for 590 international student residents and the community.
• Oversaw the design and distribution of flyers and various marketing material to promote 35+ events per semester
• Cooperated with consulates general and international ambassadors to host annual ceremony to promoting diversity and a more tolerant society


Tutoring and Academic Support Center, MiraCosta College

Campus Aide

• Assisted 12,000+ students, staff, and faculty with tutoring needs at a central information hub on campus
• Scheduled and updated tutoring appointments in a timely manner improving the efficiency of tutoring and front desk operations
• Provided administrative support to faculty directors at TASC and Writing Center

Career medium 04
Career medium 06

School Relations and Diversity Outreach, MiraCosta College

Student Ambassador

• Represented MiraCosta College at orientations, panel discussions, receptions, social activities, and other outreach events
• Visited local high schools to mentor low-income students and motivate them to pursue higher education
• Guided campus tours for prospective students and campus visitors


University of California, Berkeley - Walter A. Haas School of Business

B.S., Business Administration

MiraCosta College

A.A., Business Administration