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Amy Flax

Amy Flax

Marketing & Branding Consultant

Self Employed

Washington D. C., Washington, D.C.

I am bringing my knowledge of both agency and entertainment based marketing to create, en hance and grow your company or brand. Because of my vast ex perience dealing with tight dead lines and multiple projects, I am a extremely proficient with time management as well as multi tasking, all to bring your project...

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Self Employed

Marketing & Branding Consultant

Applying my experience gained through working as a marketing executive both in an advertising agency setting as well as in the entertainment industry to aid in all areas of marketing and brand building with the goal of increasing corporate/client sales, profile and overall visibility. By working virtually, I am not tied to a select location but am able to work with clients and projects globally to meet their needs in a professional and timely manner. My years of managing many projects at once has made me extremely efficient as well able to multitask as needed to respond to the ever growing and changing landscape.

MyNewUsual.com

Featured Contributor

Writing a monthly blog for MNU sharing my personal experiences to help patients and their family/friends who are dealing with long term or chronic illnesses. The website's mission is to ease the transition from treatment into a new way of living post-traumatic illness and give assistance in re-shaping and re-forming habits of health and wellness.

Washington Sports & Entertainment

Director of Marketing

Provided marketing services for events occurring at the Verizon Center and the George Mason University Patriot Center as well as for the Washington Wizards (NBA), Washington Mystics (WNBA) and Georgetown University (Men’s Basketball) teams.
• Developed marketing programs with third parties to provide financial and/or promotional support for events.
• Supervised Assistant Director, Advertising in development and execution of paid, trade and promotional plans.
• Worked with Finance Department on development and tracking of annual budgets and commissions related to advertising and group sales.
• Developed, or oversaw development of, creative materials used to support advertising efforts.
• Coordinated with Georgetown Director of Basketball Operations on advertising, promotional and in game activities.
• Served as Planning Committee member for annual Event and Arena Marketing Conference.

WME

Tour Marketing Agent

Developed national and international tour marketing strategies for musical artists and non-traditional touring entities through interaction with agents, managers, promoters, record labels, publicists, ticketing companies and sponsors.
• Supervised plan development with management and local execution by marketers in tour markets.
• Coordinated with other WME departments on multi-faceted programs targeted to sign new clients as well as to assist current clients with brand expansion.
• Acted as responsible agent for music and non-traditional clients overseeing booking of tour dates as well as all marketing related elements.
• Developed relationships and created marketing programs with third party industry partners to build and enhance client brands and touring programs.
• Worked with tour sponsors on implementation of programs across all levels of tour.
• Initiated ticketing programs and packages with national ticketing companies.
• Established, executed and maintained client exposure online.
• Contributed to increase in ticket sales and artist brand growth through marketing efforts.
• Oversaw development of creative elements.