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Amy Fierstein

Amy Fierstein

Strategic Marketing Consultant

AWF Consulting

Strategic Marketing Maven


AWF Consulting

Strategic Marketing Consultant

Develop and manage strategic planning for company and/or product launches (includes key messaging, event planning, PR, sponsorships, influencers, social strategy, agency procurement)
Develop and implement strategic marketing plans
Provide in depth analysis on media analytics
Work with diverse, multichannel teams to ensure unified branding, marketing goals and objectives
Recent clients include: The Apollo Group/University of Phoenix, and

Career medium 05
Career medium 01

Magnet Interactive

Account Director

Managed accounts and overall development of first generation web sites for DeBeers, Kellogg, Energizer and National Geographic
Managed 10-20 production teams (design, content, UI, UX, programming, QA)
Oversaw new business development - proposal writing and pitching
Conducted extensive intellectual property contract negotiations on behalf of CEO and CFO


Siegel & Gale

Strategic Consultant

Implemented and developed first ever, direct to consumer online marketing strategies for Experian and Mentor Corporation
Managed 10-20 production teams (design, content, UI, UX, programming, QA)
Cultivated strategic relationships with senior managements of numerous Fortune 1000 companies

Career medium 06
Career medium 05


Director, Marketing and Partnerships (contractor)

Managed key partnerships (Mudderella, Exhale Spa, Fitist) and evaluated future large-scale sponsors for 2015
Developed seasonal direct mail CEM campaigns
Managed and created sponsorship budgets for 2014-15
Oversaw the development, presentation and channel activation of Athleta's pivotal appearance at New York Fashion Week 2014
Developed seasonal social media strategies


GameChanger Products

Senior Consultant

Advised Fortune 500 companies in product innovation and bringing new products to market quickly
Developed and implemented quick-turnaround online marketing plans and conversion/retention strategies
Managed development of creative and messaging for cross channel launch advertising
Negotiated and oversaw display advertising, SEM, CRM and social media campaigns
Clients included: General Mills, SC Johnson, Armor All and Boppy

Career medium 06

The Hunt

Strategic Advisor

A growing online shopping community where images become 'shoppable'

The Cradle

VP Marketing and Strategy

Drove overall brand strategy, developed business and marketing plans for launch of company
Assisted in corporate fundraising efforts
Secured large scale strategic partnerships and advertisers (Giggle, Chronicle Books and Pregnancy Magazine)
Hired and supervised PR agency and strategies
Established and managed 12- person Board of Advisors
Appeared as industry expert on TV and in print (CNN, E! News and View By The Bay)
Oversaw SEM and all promotional traffic driving efforts
Managed Google analytics team
+acquired by Giggle in 2010

Career medium 02
Career medium 03


Vice President of Marketing

Created brand positioning and offline brand building strategies
Produced high visibility, cause related events (partners included: Method Products, Stride Rite,
W Hotels, Healthy/Child Healthy World, Christopher Gavigan, Marcia Cross, Samantha Ettus, Baby Buggy)
Conducted extensive celebrity outreach for product placement, online promotions and PR initiatives
Developed national mom's group programs in top markets
Supervised extensive market research and focus group testing
+acquired by Demand Media/Brooke Burke



Senior Director of Marketing

Responsible for company's corporate and product branding and positioning
Sourced and managed third party relationships with design, advertising and PR agencies
Directed external qualitative and quantitative marketing research teams

Career medium 06

Thunderbird School of Global Management

MBA, International Marketing and Managment

University of California, Santa Barbara

BA, Political Science/Int'l Relations