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Amisha Mulji

Amisha Mulji

Owner/CEO, Marketing Consultant

Spark by SCO

New York, Other

Passionate Health and Fitness professional turned Marketing Maven. I love all things entrepreneurial, innovative and tech!

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Mulji Creative Group

Founder/CMO

- Marketing campaign creation/implementation
- Create and execute KPIs
- Account management
- Design and product development
- Creating effective marketing strategies to grow companies

Career medium 05

Complete Body

Interim PR/Marketing Director

- Design,implement and facility annual marketing plan for company
- Support and facilitate development and implementation of facility business/marketing plans.
- Translate business unite objectives and strategies to develop brand portfolio objectives, strategies
and plans to facilitate business and growth.
- Negotiates with media agents to secure agreements for translation of material into other media
- Develops marketing strategy, based on knowledge of establishment policy, nature of market and
customer based in local area.
- Prepare company for Grand Opening of Flagship
- Design marketing collateral for in-house and external use.

Career

Cardiology Diagnostic Associates - Haleh Milani, MD

Marketing Manager (Consultant)

- Marketing Campaign Creation
- Market analysis in the Medical Arena
- Lead Generation and PR
- Social Media Campaign Creation and Implementation

Career medium 02

Fitango

Interim Marketing Director

- Marketing campaign development and execution, including SEM and push marketing strategies
- Creating and distributing press releases
- Securing strategic partnerships and working with business development to expand company
client base
- Management of interns and marketing assistants
- Collaborative strategic development to push company through re-launch
- Strategic and financial analysis

Career

Clickspring Design Inc

Marketing Associate (Project Freelancer)

- Market Research
- Social Media management
- Strategic analysis on client based accounts

Career medium 03

SQUEAKY WHEEL MEDIA

Business Development ( Freelance)

Digital Marketing, research and business analysis in the digital media marketing arena.

- Google Analytics analysis and implementation to Case Studies.
- Project management document preparation
- Digital Market Research for In House Knowledge base

Career

Meal Mobs

Sales Development Specialist (Freelance)

A start-up company specializing in restaurant programs and consumer retention strategies in the food industry.

- Account management and relationship development
- Account acquisition and client development
- Sales system development
- Business program creation and development
- New program development for Manhattan (Westside)

Career medium 03
Career

Abrams Research

Social Media Research ( Intern)

- Research analysis of social media marketing of clients
- Report generation outlining best practices

Asha Phillip Securities

Research Analyst (Intern)

Valuation and investment analysis of Sri Lankan and Asian Market alongside practiced Research Analysts.

- Assisted in Morning Briefing and Recommending Equity investments
- Detailed Economic Analysis of current Economies and trends on an Investment Front
- Collaborative Preparation of Daily and Weekly Research Reports
- Shadowing Investment Advisors in Daily transactions
- Market Research

Career medium 01
Career
Career medium 02

Financial Times

Action Learning Project Student Consultant

Managed an international team with diverse backgrounds and worked closely with both Publishing and Managing Directors of FT.com to develop innovative and realizable business concepts, utilizing FT.com's existing core competencies in new markets, to increase revenue by 100% within 2 years.

- Business concept development implementing the IXL method of innovation.
- Group innovation selected and implemented by the Financial Times through a
reputable MBA program in 2010

Career

Lifetime Fitness Inc

Life Studio Coordinator/Certified Personal Trainer

Life Studio Coordinator (2005-2009)
Sole management and development of mind body program within club.

- Developed 5 certified instructors in sales, business planning and marketing.
- Enhanced a non-existent program to gain national recognition within 2 months of starting position.
- Developed and executed marketing plan increasing member involvement by 70%.
- Developed Budget and KPIs for program.
- Achieved 105% of sales goals within 2 months of initiation.
- Collaborated nationally and regionally in Nationwide Club Initiatives for Member Retention
- Solely represented club’s program in company’s national market.

Certified Personal Trainer – ACSM, NASM
Practiced applied expertise in health and fitness programming, using hands on teaching methodology to educate clients and turnout visible results.

- Provided expertise in strength conditioning, cardiovascular, flexibility and nutritional programming.
- Exceeded 100% of sales goals throughout position.
- Personal training department selected as #1 in nation due to excellence in sales and service work

Career medium 06
Career

New York University

Professional Certificate, Digital Media Marketing

Hult International Business School

Master of Business Administration (MBA), International Business

The University of Texas at Arlington

Bachelors of Science; BS, Exercise Science