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Amie Delisa Toole

Amie Delisa Toole

Business Development

Gigya

Business Development at Gigya

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Gigya

Business Development

Gigya’s Connected Consumer Management Suite enables the world’s largest brands, including Pepsi, Verizon and ABC to understand and connect more closely with today’s mobile and socially connected consumers. Our technology helps businesses access, consolidate and manage permission-based identity and behavior data, while providing deep customer insights that turn data into action.

Through products like Social Login, Registration-as-a-Service, Social Plugins and Gamification, Gigya provides clients with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today’s businesses stay relevant in the age of the connected consumer.

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SheKnows, LLC

Campaign Manager

● Setup advertising campaigns in DoubleClick For Publishers.
● Monitors campaign delivery throughout the flight dates to avoid over/under delivery with the collaboration of the sales team.
● Works with existing DFP tags to manage the flow of inventory from the correct sites to the correct campaigns with the correct parameters.
● Works with other management groups (internal and external) to respond to their optimization requests to improve campaign performance and provides delivery reporting updates to sales throughout the life of the campaign.
● Tests and schedules creative to ensure a timely start, full delivery of campaigns, and impressive performance.
● Provides input on ad serving processes and capabilities to improve organizational excellence.
● Provides custom reports when necessary for management.
● Responsible for final monthly billing reports.
● Advises management on ad serving solutions, highlighting operational issues and setting guidelines for ad operations process.

Career

Starcom MediaVest Group

Junior Digital Associate

*As of March 2012 the account I work on was acquired by MediaVest
• Responsible for launching digital advertising campaigns for various brands for Kraft Foods.
• Provides quality assurance and results reporting on digital campaigns.
• Handles creative and technical specifications to ensure timely and accurate campaign deliverables.
• Assists media buyers, media planners, and strategists in campaign implementation.

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Digitas

Media Operations Analyst

*As of March 2012 the account I work on was acquired by MediaVest
• Responsible for launching digital advertising campaigns for various brands for Kraft Foods.
• Provides quality assurance and results reporting on digital campaigns.
• Handles creative and technical specifications to ensure timely and accurate campaign deliverables.
• Assists media buyers, media planners, and strategists in campaign implementation.

Career

Conde Nast

Marketing and Promotions intern

• Responsible for tracking promotional and special advertising sections of the magazine.
• Prepared promotional material for mailings to clients.
• Assisted marketing department in the research and development of client premiums, in-book and online promotions.
• Helped marketing department with NYC event execution by assisting with theme planning, overseeing gift bags, and guest check-in.
• Edited and submitted copywriting for online promotions on www.wobsessions.com
• Handled all email and direct-mail correspondence for W’s Personal Shopper.
• Maintained inventory of the promotion closet and the magazine closet.

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Sarah Gore Reeves

Styling intern

• Prepared for model fittings prior to photo shoots and commercials.
• Assisted on photo shoots for Korean Allure, Bal Harbour’s catalog, Latin America Vogue and Mexico Vogue magazine.
• Assisted on advertising and commercial jobs for JCPenny.
• Performed duties of an office assistant—including mailings, scheduling messengers, billing, and receipt reconciliation for agencies and clients.
• Responsible for shopping, organizing, and returning high-end merchandise.

Career

Conde Nast

Advertising intern

• Worked closely with sales assistants to prepare for client meetings—including the preparation of account sheets, sell pieces and creating PowerPoint presentations.
• Proficient in established practices for tracking advertising pages and revenue across competitive titles while utilizing Excel and Microsoft Word.
• Maintained expense reports for the sales team.

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Trinan

Commercial Real-Estate Intern

• Shadowed employees in commercial real-estate financing and appraisal processing
• Performed acquisition, preliminary capital structure and entity structure projections for various types of commercial, retail, residential, and resort properties.
• Responsible for updating client contact information

Career

Arizona State University

Global Studies, French

The King's College

BA, Politics, Philosophy, Economics