Because I've been fortunate enough over the course of my career to gain experience in a few different types of PR, I am always eager to share what I've learned with others. As such, I'm incredibly interested in mentoring industry newcomers. In fact, I get a kick out of the whole job interviewing process in general. I love to ...
Amelia (Vereb) Detty
Principal & Founder
Avenue A Communications
I am a public relations professional with eight years of experience in strategic corporate communications for agencies, brands and individuals in the advertising/marketing, creative, digital/technology, fashion, healthcare, music, sports, and startup spaces.
"Man is the only animal that blushes. Or needs to." - Mark Twain
I secretly dream of writing the next hit YA series and turning it into a movie.
Vice President, Director of Midwest Operations
March 2013 — Present
SweeneyVesty provides business strategy and communications services to corporations, public organizations and high-profile individuals.
Serve as account lead for CoverMyMeds, Decoded Advertising, Fallon, REAL and Rokkan, managing communications strategies, national and local media relations, messaging development, and other content creation.
Oversee operations for the Columbus office and drive new business efforts for SweeneyVesty US, managing concept creation, materials development, and presentation strategy for competitive pitches.
Past clients include: MRY, Fashion Meets Music Festival (FMMF), and NFL great Fred Dryer and the "Dryer Plaintiffs." Provide ongoing support for Saatchi & Saatchi Worldwide as needed.
Manager of Media Relations
July 2012 — February 2013
Truveris (www.truveris.com) is a health information technology company delivering pharmacy data validation, analytics and pricing solutions to clients such as consulting firms, unions, self-insured corporations, pharmacy benefit managers (PBMs) and health plans.
Managed all media relations activities supporting Truveris products, the executive team and industry relationships.
Account Executive, promoted to Senior Account Executive
March 2011 — June 2012
Business-to-business public relations account management and communications. Served clients in the advertising, branding, digital/tech, financial marketing, full-service marketing and social media spaces.
Assistant Account Executive, promoted to Account Executive
January 2009 — March 2011
Healthcare public relations account management and communications. Served clients in the biopharmaceutical, consumer health and general healthcare spaces.
The Johns Hopkins University
Bachelor of Arts (Hons), Writing Seminars
December 2008 (Class of 2009)
Graduated one semester early with honors. Dean's List.
Bloomberg Scholar (2005-2009).
Johns Hopkins University Student Ambassador (2006).