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Amelia (Vereb) Detty

Amelia (Vereb) Detty

Principal & Founder

Avenue A Communications

Columbus, OH

I am a public relations professional with eight years of experience in strategic corporate communications for agencies, brands and individuals in the advertising/marketing, creative, digital/technology, fashion, healthcare, music, sports, and startup spaces.

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"Man is the only animal that blushes. Or needs to." - Mark Twain
Interests

Because I've been fortunate enough over the course of my career to gain experience in a few different types of PR, I am always eager to share what I've learned with others. As such, I'm incredibly interested in mentoring industry newcomers. In fact, I get a kick out of the whole job interviewing process in general. I love to ...

I secretly dream of writing the next hit YA series and turning it into a movie.

SweeneyVesty

Vice President, Director of Midwest Operations

SweeneyVesty provides business strategy and communications services to corporations, public organizations and high-profile individuals.

Serve as account lead for CoverMyMeds, Decoded Advertising, Fallon, REAL and Rokkan, managing communications strategies, national and local media relations, messaging development, and other content creation.

Oversee operations for the Columbus office and drive new business efforts for SweeneyVesty US, managing concept creation, materials development, and presentation strategy for competitive pitches.

Past clients include: MRY, Fashion Meets Music Festival (FMMF), and NFL great Fred Dryer and the "Dryer Plaintiffs." Provide ongoing support for Saatchi & Saatchi Worldwide as needed.

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Career

Truveris

Manager of Media Relations

Truveris (www.truveris.com) is a health information technology company delivering pharmacy data validation, analytics and pricing solutions to clients such as consulting firms, unions, self-insured corporations, pharmacy benefit managers (PBMs) and health plans.

Managed all media relations activities supporting Truveris products, the executive team and industry relationships.

DiGennaro Communications

Account Executive, promoted to Senior Account Executive

Business-to-business public relations account management and communications. Served clients in the advertising, branding, digital/tech, financial marketing, full-service marketing and social media spaces.

Edelman

Assistant Account Executive, promoted to Account Executive

Healthcare public relations account management and communications. Served clients in the biopharmaceutical, consumer health and general healthcare spaces.

The Johns Hopkins University

Bachelor of Arts (Hons), Writing Seminars

Graduated one semester early with honors. Dean's List.

Bloomberg Scholar (2005-2009).

Johns Hopkins University Student Ambassador (2006).