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Amelia Schofield

Amelia Schofield

Stakeholder Relations and Communications Officer

Northern Lights Health Foundation

Alberta, Canada

I'm a highly driven marketing and public relations professional with a desire to make an impact. I have a Bachelor of Business Administration in Marketing from Acadia University, an Advanced Diploma in Public Relations from Nova Scotia Community College and a Certificate in Integrated Branding from the Canadian Marketing As...

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Northern Lights Health Foundation

Stakeholder Relations and Communications Officer

• Develops and executes of strategic marketing and communications plans
• Develops social media, marketing and website strategies to increase ROI
• Ensures consistent brand execution across all mediums
• Coordinates and oversees media relations with local and provincial press
• Creation of written content including media releases and advisories, media training packages, speaking notes, feature and profile stories, newsletters, speaking notes and community reports, and video/radio scripts
• Generates timely, relevant content for the Health Foundation’s website
• Guides conception, creation and presentation of social media presence
• Designed promotional materials using Adobe InDesign and Photoshop
• Plans and executes media announcements, open houses and stakeholder events
• Provides expertise and support for all fund development marketing campaigns
• Edits and proofreads marketing and communications materials
• Tracks and reports appropriate metrics
• Plans and oversees stewardship and donor relations program
• Coordinates approvals for donor recognition, including naming opportunities, hospital tours, cheque and plaque presentations for donors and prospects
• Management of donor relationships through regular reporting and updates
• Point of contact for all marketing and communications, stewardship and donor relations inquiries
• Develops and monitors annual stewardship and communications budget and goals
• Maintains donor database through timely and relevant updates

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