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Ameeti Mishra

Ameeti Mishra

Business Operations Analyst

Unilever

Business Operations Analyst at Unilever

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Unilever

Business Operations Analyst

• Pioneering member of the S&OP Team supporting the Refreshments category across all ice cream, beverage, and diet brands for forecasting
• Redefined forecasting strategy from shipments-based methods to consumption-based forecasting
* Change-leader in developing and driving the use of Consumption Models for planning purposes
* Created Excel-based reporting tools, incorporating Nielsen POS data & Merlin shipment data
* Initiated Retail Sales Intelligence (RSI) reporting to track inventory levels for new innovations

Career medium 04
Career
Career medium 05

Unilever

Customer Development Rotation Program

• Developed a competitive landscape analysis of the Fruit Bar Novelties category and presented recommendations to 8 customer teams in the Northeast Division
• Created the "2013 Planning Toolkit" - a report that collated price, cost, and promotion data across 33 brands
• Initiated iPad use as a DRT rep, servicing 26 customers in the Bergen County area, developing "Perfect Store" level performance - implementing rack programs and selling in the Dove/Axe Masterbrand endcaps

Career

Unilever

Customer Development Intern

• Trained and convinced team on importance of evaluating loyalty card data
• Increased internal team understanding and use of Safeway Loyalty tools by 98%
• Developed refreshable executive summary of valuable loyalty data
• Identified real categorical growth as business opportunities

Career medium 04
Career
Career medium 05

Ruckus Wireless

Marketing intern

• Investigated automated lead generation tools such as Pardot, Marketo, Eloqua, LoopFuse, SilverPop
• Systemized the organization of tradeshow listings and webinar presentations on the website
• Coordinated the product photo-shoot

Career

Ruckus Wireless

Marketing Intern

• Launched social media marketing through Twitter and Facebook
• Spearheaded online company directory project- built 250 individual employee profiles to enhance internal communication as a function of HR
• Initiated promotional sales calls to the education market sector

Career medium 06
Career
Career medium 04

IndiaWest Newspaper

Marketing intern

• Conducted competitive market research and cross-company website comparisons of Sulekha.com, NY Times, and India Post online newspapers
• Developed online marketing and presentation improvement proposals

Career

Jagriti Yatra

Social Entrepreneurship

University of California, Berkeley

B.S., Business Administration