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Amber Johnson

Amber Johnson

Junior Account Manager

Response Mine Interactive

Atlanta, Other

Junior Account Manager at Response Mine Interactive

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Response Mine Interactive

Junior Account Manager

• Managed day to day correspondence for paid search, SEO, reputation management and social media initiatives with clients on large national brands including Navy Federal Credit Union, Laser Spine Institute, Merry Maids and Life Line Screening.

• Managed paid search budgets ranging from $1MM to $5MM, seeing incremental budget shifted to paid search from other marketing efforts due to strong performance quarter over quarter.

• Collaborated with media teams on internal and external project management to ensure all deliverables were completed efficiently and in a timely fashion.

• Created several POVs, guides and presentations that were adopted and used by other teams.

• Reported SEM metrics on a weekly, monthly, and quarterly basis to warrant all traffic and efficiency goals were met, and oftentimes exceeded.

• Utilized several tools including but not limited to BrightEdge, Google Analytics, Google AdWords, SEM Rush, SEO Moz, AdGooroo, Ominture.

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Career
Career medium 06

Response Mine

Account Service Associate

• Trained on a team of account service executives and SEO analysts to maximize search engine rankings for targeted keywords for 12 clients.

• Collaborated with internal teams to produce mid-month and end of month reports that delivered traffic and KPI results to clients.

• Proposed and implemented a weekly competitive report for select clients to inform them of industry updates in the news.

• Presented to clients and to internal groups of more than 25+ employees.

Career

Habitat for Humanity of Hall County

Marketing Volunteer

• Designed Habitat for Humanity ReStore promotional items for the annual banquet.

• Branded Habitat High, a program for advanced construction students in Hall County Schools, through designing the official logo along with promotional graphics and brochures for Habitat High’s first annual ceremony.

• Rejuvenated Habitat High’s website giving it a more modern appeal for it’s younger target demographic.

Career medium 04
Career
Career medium 04

22squared

Client Leadership Intern

• Participated actively on numerous accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clients.

• Assisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teams.

• Gained solid experience in primary and secondary research, the logistics of successful teamwork in a business environment, and the understanding of analyzing data and making decisions based on previous campaign statistics.

• Assisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social space.

• Learned the nuances of interacting with all of the departments in an agency to satisfy client requests and goals.

• Attended weekly informational seminars regarding all departments of the agency.

Career

Girli Girl Boutique

Manager/Marketing Director

• Launched numerous social media promotions using Internet domains (i.e., Twitter, Facebook, YouTube) and illustrator programs (i.e., Adobe Photoshop) to establish company recognition and brand loyalty, increasing sales by 20% each year over five years.

• Managed a work force of seven employees, maintained a productive climate and confidently motivated and mobilized colleagues and team members to meet high performance standards.

• Created brand loyalty with clients throughout Georgia, North Carolina, South Carolina, and Florida through unmatchable customer service.

• Hired new employees and created schedules, displaying exemplary planning and organizational skills, along with a high degree of detail orientation and creativity.

Career medium 03
Career
Career medium 02

Jovani Fashions

Brand Promotions

• Interacted directly with clients from all over the United States through seasonal involvement in brand promotion at the America's Apparel Mart's Atlanta and Chicago locations.

• Promoted Jovani Designs as a nationally recognized and respected high-end designer gown brand through maintaining positive client relationships and professionalism.

Career

The University of Georgia

Bachelor of Arts, Advertising