Response Mine Interactive
Junior Account Manager
August 2012 — Present
• Managed day to day correspondence for paid search, SEO, reputation management and social media initiatives with clients on large national brands including Navy Federal Credit Union, Laser Spine Institute, Merry Maids and Life Line Screening.
• Managed paid search budgets ranging from $1MM to $5MM, seeing incremental budget shifted to paid search from other marketing efforts due to strong performance quarter over quarter.
• Collaborated with media teams on internal and external project management to ensure all deliverables were completed efficiently and in a timely fashion.
• Created several POVs, guides and presentations that were adopted and used by other teams.
• Reported SEM metrics on a weekly, monthly, and quarterly basis to warrant all traffic and efficiency goals were met, and oftentimes exceeded.
• Utilized several tools including but not limited to BrightEdge, Google Analytics, Google AdWords, SEM Rush, SEO Moz, AdGooroo, Ominture.