First National Bank
July 2013 — Present
• Design all ads and promotional materials. Implement local and regional sales/branding campaigns.
• Develop marketing plan based on budget and company initiatives. Report updates and ROI to senior management and all staff.
• Negotiate and evaluate all media contracts and placements. Manage all marketing-related invoices and payment requests.
• Generate business development for ag, commercial and mortgage lenders. Example: created program for local realtors offering them free advertising space at branch -- increased contact and sales opportunities for mortgage team.
• Facilitate new product education with retail staff (launch of mobile banking, consumer loan promotions, etc.)
• Coordinate all company giving, community donations and community/customer appreciation events. Organize all employee events.