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Amanda Polacek

Amanda Polacek

Marketing Director

First National Bank - Columbus & Norfolk

Columbus, NE

Marketing Director

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First National Bank

Marketing Director

• Design all ads and promotional materials. Implement local and regional sales/branding campaigns.
• Develop marketing plan based on budget and company initiatives. Report updates and ROI to senior management and all staff.
• Negotiate and evaluate all media contracts and placements. Manage all marketing-related invoices and payment requests.
• Generate business development for ag, commercial and mortgage lenders. Example: created program for local realtors offering them free advertising space at branch -- increased contact and sales opportunities for mortgage team.
• Facilitate new product education with retail staff (launch of mobile banking, consumer loan promotions, etc.)
• Coordinate all company giving, community donations and community/customer appreciation events. Organize all employee events.

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Career
Career medium 05

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Account Manager

• Responsible for client communication, project planning, scope and estimate creation, and budget monitoring for up to six clients at a time.
• Integral in social media recommendations.
• Projects managed included: web/tablet/mobile websites, custom CMS builds, video production and animation, and full branding campaigns.
• Clients included large NY corporate real estate companies, emerging KC tech startups and more.
• Responsible for monthly monitoring reports for all social media clients, tracking SOV and industry trends.

Career

Bailey Lauerman

Earned Media Relations Intern

• Conducted market, media and consumer research for national clients.
• Implemented mulit-platform social media strategy for Omaha's first ever equestrian competition.
• Created agency-wide POV’s for emerging social media channels and strategies.
• Researched prominent industry reporters for media kits used at national brand launch of Inceptia, a student loan solution service.

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Career
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Bailey Lauerman

Interim Digital Project Manager

• Managed daily workflow of six-person interactive department; trafficked and tracked assignments for projects ranging from flash banner ads to video animation to fully custom CMS integrations.
• Worked with account-specific project managers to create integrated agency and client-facing timelines.

Career

Bailey Lauerman

Interim Project Manager

• Coordinated development of traditional and digital projects for clients such as the University of Nebraska Administration, Lincoln Electric Systems and Pepsi.
• Worked closely with team account executives, copywriters and creative directors to ensure consistent brand values.
• Managed day-to-day client relations and tracked monthly budget reports.

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Career

University of Nebraska-Lincoln

Bachelor of Journalism, Advertising and Public Relations