January 2001 — February 2010
In 2001 Amanda launched her own jewelry line, landing MoMA as one of her first accounts. She is an expert in developing and leading marketing initiatives to support business goals and objectives, is adept in product development life cycles, go-to-market strategies, building brand awareness and procuring strategic partnerships. Spearheading comprehensive product launches, campaigns and event, Amanda hosted fashion shows with Ginny Hilfiger, designed pieces for Nicole Miller and participated in exclusive industry tradeshows. Achieving secure footing in the bridge accessories market, her diverse collection was placed in trend-dictating boutiques and catalogues: MoMA, Kirna Zabete, Fred Segal, Odin NY and Sundance. Featured regularly in the press: Bazaar, WWD, and the New York Times Style section. She has been exhibited along side Kiki Smith at the Kathleen Kullen Gallery and was frequently chosen by David Zyla, costume designer for ABC’s All MY Children.