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Amanda Irel Sajecki

Amanda Irel Sajecki

New York, NY

Strategy and insights person. Old soul, and lover of all things gold. UMiami alumna.






Passionate in psychology, I focus my work on ensuring that advertising and experiences are relevant to people – how they think, their motivations, and what challenges they face. My specialization is in consumer insights via segmentation, personas, journey mapping, and ethnography.

LinkedIn Profile


Director, Strategy & Insights

Feature Writer for Thought Catalog

Thought Catalog aims to generate dialogue, and help shape culture by empowering writers to share ideas and stories with the world.

My Articles

Big Spaceship

Senior Strategist

As a Senior Strategist, I worked with designers, writers, and technologists to create beautiful and meaningful digital experiences that connect brands to people.


Social Media Producer

For World Wrestling Entertainment, I developed content strategy and created social media content (including photography and copy) across all platforms as a means of extending WWE live events and televised programs to their broader audience.



As a strategic planner for MRM//McCann, I developed successful strategies for integrated marketing campaigns and branding, by conducting research, applying insights, and measuring efforts. My specialization was in targeting, persona development, and trends research.

Photographer: Live Events

WWE's The Rock


WWE's Nikki Bella


WWE's Randy Orton

University of Miami

Bachelor of Arts, Psychology

The University of Miami provided me the unique opportunity to study a breadth of subjects, including Public Relations, Education, Graphic Design, and Marketing, while earning a degree in Psychology.

My Psychology degree enables me to assess key needs and challenges of people in order to develop marketing strategies and content that is relevant to them. In being able to understand society's behavior and changes over time, I help creative teams to design effective advertising, technology, content, and communities.

In addition to my studies, I was also a competitive dancer for UMiami, active in their environmental organization, and a member of several honor societies.

Thank you for visiting! Contact me at

Levo Front & Center

Selected as one of Levo's top doers, makers, and thinkers.

Prodigal's Past Store

A former fashion blogger, I sell many new and hardly used apparel items, including vintage clothing, unique shoes, and fun t-shirts. Everything in the store is on sale, and new items are added every month.

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