Vice President, On Air Creative VH1
June 2002 — Present
In 2002 with an internal team of 8 designers I oversaw the channel identity relaunch for VH1. Working closely with Phil Delbourgo VH1's SVP of Brand Creative we redefined the brand, developing new ID's, an interstitial system, menus, and an active bug messaging system. Day to day projects include large scale live event design, series show packaging, promos, and channel marketing initiatives. As a brand which trades in the vernacular of pop culture, I and my team constantly evolve the VH1 brand to stay ahead of the cultural tides and trends.