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Amanda Bloom

Amanda Bloom

Account Director, Media Properties Strategic Sales

Yahoo!

Account Director at Yahoo! Media Properties

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Yahoo!

Account Director, Media Properties Strategic Sales

•Work with CPG (Consumer Packaged Goods) and Pharma/Healthcare team members to identify and engage client and agency partners who can benefit from Yahoo’s leading content and media property solutions.
•Deliver expert industry and category feedback to internal stakeholders tasked with developing new and innovative advertising and content based solutions.
•Provide expert knowledge of Yahoo’s Media Properties for both internal and external communication, deal structuring and industry advocacy.
•Expand Yahoo! presence with priority client and agency accounts; establish and cultivate relationships with key CPG brand decision-makers.

Career medium 03
Career
Career medium 01

Starcom MediaVest Group

Proctor & Gamble (P&G) Media Manager

Negotiated P&G advertising upfront contracts with UK specific and global web sites for the Starcom Worldwide trading team. Worked as the main point of contact with Third party Ad servers to integrate progressive tracking, serving and reporting across P&G campaigns prior to commencement.Oversaw the set-up, launch and optimization of both digital branding and acquisition campaigns as the manager of two administrators and an account executive. Built and maintained relationships with P&G clients, media sales executives and the internal and external Starcom Mediavest teams overall. Presented rationales and fielded questions which eventually led to financial client sign-off.

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R&R Partners

Las Vegas Convention and Visitors Authority- Digital Marketing Strategy

Worked with Strategy Development and Digital Marketing teams on the Las Vegas Convention and Visitors Authority business. Assisted with a variety of campaigns for new business acquisition such as Colorado Tourism. Recommended improvements to current websites in the form of a complete website review. Presented new forms of digital media integration such as: mobile, digital out of home, online forums, Youtube and other online communities.

Facilitated integrated learning sessions to inform and educate the agency on emerging media capabilities. Helped to organize sessions on topics such as: SEO, Ad Networks, Mobile marketing, Web Metrics, Digital out of home and Portals.

Career medium 04
Career
Career medium 03

Bettermint Inc.

Founder

As founder and chief sales strategist, I worked closely with a number of philanthropic organizations to build and develop unique purpose-driven marketing sponsorships for brand partners.

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AOL MAKERS Project

Global Brand Manager

Worked on the initial strategy for the AOL PBS MAKERS project. Forecast impressions and structured monetization of platform. Pitched the MAKERS brand partnership to over 40 + clients nationwide. Worked with AOL Advertising account executives and category directors to complete Unilever partnership. Identified potential strategy to weave content marketing into the marketing backbone of a MAKERS. Worked in conjunction with esteemed Stanford advisor, to develop website content strategy and rubric for finding and interviewing over one hundred up-and-coming American female leaders in their respective fields.

"MAKERS: Women Who Make America, an unprecedented digital video initiative. [Examining] over the last half century how the work of women has altered virtually every aspect of American culture. MAKERS celebrates these exceptional women and shares their stories through MAKERS.com."

Career medium 03
Career
Career medium 05

AOL TimeWarner

Strategy Development Manager

Partnered with AOL Advertising to implement their CPG, Beverage and Entertainment categories go to market sales strategy. Lead the development of bold marketing solutions including the Pepsi Refresh Project partnership. Created AOL strategies for Entertainment upfront meetings and strategy sessions in 2010. Presented orignal ideas and opportunities relevant to large-scale campaigns. Identified and developed opportunities to drive incremental revenue on an account-by-account basis through market analysis and collaboration across AOL revenue impacting teams.

Career

University of Alberta

Marketing, Business

University of Nevada-Las Vegas

Marketing, Marketing and Finance