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Alyssa Loring

Alyssa Loring

Retargeting Channel Manager, Online Acquisition/External Marketing

Vistaprint

MA

Retargeting Channel Manager, External Marketing at Vistaprint

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Vistaprint

Retargeting Channel Manager, Online Acquisition/External Marketing

* Manage retargeting channel; responsible for driving positive channel growth
* Develop and drive channel strategy, both short-term and long-term, focusing on new customer acquisition and revenue growth
* Manage key partnerships and explore new partnerships for continued channel growth in both retargeting and display channels
* Collaborate efficiently and effectively with cross-functional and global teams
* Track key performance indicators (KPIs) and report regularly to upper-level management
* Retargeting and display via social media outlets

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Career
Career medium 01

VistaPrint

Specialist, Customer Relationship Management (CRM)

Lifecycle and segment marketing, focusing on email, direct mail, online display, and retargeting.

* Develop and drive channel strategies using customer behavior and prior campaign results to achieve financial targets
* Set and implement testing strategy customer segment including offers, creative, pricing, landing pages, site experience and service
* Manage channel operations and performance including channel level forecasting, goal setting, and channel monitoring; and provide updates on results on a regular basis
* Track key performance indicators (KPIs) including repeat customer revenue, purchase rate, and customer engagement metrics

Career

VistaPrint

Recruiting Coordinator

Redeployed to Marketing in November 2008.

American Heart Association, Founders Affiliate

Assistant to Corporate Events Director

Boston College - Wallace E. Carroll Graduate School of Management

MBA, Product and Brand Management

Providence College

B.A., Psychology, Italian, Marketing

Bishop Guertin High School

Diploma