June 2014 — Present
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Mobile application development and strategic consulting.
Carved the path for console-based in-game advertising, connecting brands and agencies with game content.
• Created new revenue opportunities for PlayStation games
• Evangelized advertising strategies to 3rd party game publishers
Drove strategic growth initiatives across the PlayStation platform:
• Launched a worldwide advertising platform for PlayStation3
• Untethered the PlayStation Portable (PSP) through a strategic Wi-Fi partnership
Got PlayStation2 and its games online.