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Allison Troyano

Allison Troyano

Marketing Communications Coordinator

Healthgram, Inc.

Marketing Communications Coordinator at Healthgram, Inc.

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Healthgram, Inc.

Marketing Communications Coordinator

Content Development:
Responsible for development of external marketing publications (ex: case studies, testimonials, sell sheets, blog posts) and client communications. Develop and integrate marketing templates across service areas to ensure consistency

Vendor Relations:
Manage external print and promotional item vendors to confirm deadlines and quality standards are met.

Social Media & SEO:
Responsible for content creation, curation, and monitoring of Healthgram’s social media channels. Includes building a strong, engaging, brand-appropriate voice in alignment with Healthgram’s brand positioning, marketing and business objectives. Involved in development of website content and design to improve SEO.

Corporate Blog Management:
Responsible for the logistics of the Healthgram blog to include: creation of content, content strategy, maintaining the editorial calendar, distribution, communication with contributors, and analytics.

Tradeshows & Events:
Coordinate Healthgram’s involvement in industry events including event registration, logistics, and marketing materials.

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Career
Career medium 02

UNC Wilmington

Delta Zeta President

- Oversaw and managed all chapter activities as well as communicated directly with National Headquarters.

- Facilitated the growth of the chapter from 57 to 107 members during term.

- Gained leadership and organizational communication skills.

- Mastered non-profit organizational management skills through the management of the local chapter as dictated by national headquarters.

- Developed a chapter crisis management plan.

Career

Healthgram, Inc.

Marketing Administrative Support

Responsibilities included but were not limited to:

- Event marketing research, coordination, execution, and evaluation
- Content creation for external marketing efforts and client communications
- Management of internal communication regarding processes and best practices.
- Assistant to account representatives, management of all external communication templates
- Brand management on the firm's social media outlets
- Involved in web design and SEO efforts
- Design and management of promotional items.

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Career
Career medium 04

Castle Branch, Inc.

Social Media Marketing Intern: CertifiedProfile

- Pioneered the company’s first social media marketing strategy through the use of Facebook and Twitter, and corporate blog

- Conceptualized and implemented the company's corporate blog which included writing and distributing posts and managing an editorial calendar

- Established contact with CertifiedProfile members through email marketing and maintained contact through a variety of mediums in order to increase business of value added website features.

Career

Wilmington and Beaches Convention & Visitors Bureau

Marketing Intern

- Developed a local calendar of events by contacting sports agencies, tourism industry partners, and venue managers.

- Created, maintained, and distributed lists of area accommodations for use of visitors to the Wilmington area.

- Acted as a liaison to the CVB sales department serving the needs of sports travelers.

- Worked directly with the sales and marketing departments to maintain information of the CVB website.

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Career
Career medium 03

Fairfax County Government

Community Involvement Intern: FairfaxFamilies4Kids

Provided this non-profit government initiative with:

- Organized community events including an annual 5K fundraiser
- Community involvement events
- Professional workshops for mentors and children in the program

Career

University of North Carolina at Wilmington

Bachelor of Arts, Communication Studies; Minor: Recreation, Sport Leadership, and Tourism Management