Marketing Communications Coordinator
July 2013 — Present
Responsible for development of external marketing publications (ex: case studies, testimonials, sell sheets, blog posts) and client communications. Develop and integrate marketing templates across service areas to ensure consistency
Manage external print and promotional item vendors to confirm deadlines and quality standards are met.
Social Media & SEO:
Responsible for content creation, curation, and monitoring of Healthgram’s social media channels. Includes building a strong, engaging, brand-appropriate voice in alignment with Healthgram’s brand positioning, marketing and business objectives. Involved in development of website content and design to improve SEO.
Corporate Blog Management:
Responsible for the logistics of the Healthgram blog to include: creation of content, content strategy, maintaining the editorial calendar, distribution, communication with contributors, and analytics.
Tradeshows & Events:
Coordinate Healthgram’s involvement in industry events including event registration, logistics, and marketing materials.