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Allison Murray

Allison Murray

Guides Editor

AFAR Media

San Francisco, CA





Afar Media

Guides Editor

• Inspires experiential travel in new markets by creating, curating, and editing custom global travel content.
• Manages strategic digital partnerships; implements all aspects of content licensing, syndication, and distribution plans that leverage content to increases presence across multiple platforms.
• Cultivates international community, correspondent and client relationships within the travel industry.
• Directs CMS for multiple teams to ensure smooth content delivery via API.

Career medium 05

Three Month Visa

Content Consultant and Social Media Strategist

• Travel industry trend analysis and market research
• Content strategy, creation, and review resulting in campaign solutions

Afar Media

Community & Product Evangelist

• Community and product evangelist; continued remote support, product testing, content curating and UGC management

Kabbee Ltd

Social Media Consultant and Direct Sales Support

• Consultant conducting competitor analysis and social media strategy review resulting in creative content and engagement solutions.

Rough Guides

Social Media Advisor

• Consultant auditing social media strategies, reporting on trends, prescribing best practices and establishing presence on new platforms

Career medium 04

Afar Media

Community Manager

• Drove the growth of a passionate global community, successfully increasing registered site users from 7K to 20K
• Lead site communications, moderation and support for 18K users
• Developed social media campaigns that continually increase followers and engagement
• Cultivated 100+ brand evangelists via creative outreach and incentive programs
• Content curator for homepage, social media, UGC and weekly updates to 55K subscribers
• Stakeholder and community voice in agile web and mobile product development
• User experience and travel industry researcher; usability tests, surveys, focus groups and mental model analysis


Blu Bungalow

Managing Editor & Creative Assistant.

• Established brand’s voice online through their blog; developed online content strategies, created posting schedules, edited entries and managed contributing writers.
• Conceived of a pilot reality TV series and media event. Co-managed creative direction for initial pilot and teaser reel filming.

Career medium 03
Career medium 05


Game Host/ PR Specialist

• Conceived of eccentric and astounding events for potential clients.
• Set PR goals, wrote press releases, and contacted media.
• Creatively strategized to brand and promote CLASH.
• Organized complex logistics; identified unique landmarks, mapped hunts, wrote clues/riddles, and judged competitions.


The Engine is Red

Marketing Intern

• Innovated advertising, marketing, and creative re-branding strategies.
• Contributed to public relations efforts; executed social media campaigns, wrote press releases, and created digital press kits.
• Researched, designed and performed market research.
• Contributed to the rebranding of clients’ business via the development of a new product line and renovation of stores' designs and product displays.

Career medium 04

International Journalism Festival

Volunteer Journalist

• Contributed and edited articles for the festival’s online magazine about utilizing interactive publishing in the global wine and food industries.

Project Censored, Sonoma State University, CA.

Publicity Coordination Intern

• Directed the publicity intern team, oversaw projects, procured grant requests, managed web contacts, and team correspondence.
• Researched news stories and wrote for the book “Project Censored 2010”.

Career medium 04
Career medium 01

American Red Cross, Santa Rosa, CA.

Marketing/Communications Intern

•Assisted the Planned Giving Director and developed marketing strategies which resulted in increased revenue contributions.
•Wrote and edited contributions to the newsletter to maximize circulation and increase advertising income.


Uppsala universitet

International Communications

Sonoma State University

BA, Bachelors of Arts in Communications with a minor in Sociology.