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Allison Goodwin

Allison Goodwin

Digital Learning Manager

Study.Net

Digital Learning Manager at Study.Net

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Study.Net

Digital Learning Manager

Career medium 04

Sierra Club

Integrated Marketing Communications Plan Development

Created a comprehensive Integrated Marketing Communications plan for the San Diego Chapter of the Sierra Club. The plan consists of detailed situation analysis, primary and secondary research, media plan development, budget allocation, and effectiveness measurements for the Sierra Club executive members to implement. The purpose of the plan is to market the organization's Foster Lodging and Campgrounds in Mount Laguna to individuals throughout San Diego and Los Angeles County.

Career

centrexIT

Marketing Assistant

•Planned and coordinated marketing events and client appreciation programs resulting in increased awareness and positive client relations
•Assisted with the implementation of a marketing partnership program with Cisco Systems, Inc
•Built and qualified lists of medical, biotech, financial, and legal prospects throughout the Greater San Diego area
•Supported efforts of outside sales by interfacing with appointment setters, media contacts, advertisers, and printing companies
•Assisted in the launch and maintenance of a new website and internet outreach campaign utilizing Twitter and Facebook
•Received training from business development and marketing consultants (Richard Eppel - Strategic Momentum, Charles Besondy - MathMarketing, Jackie Townsend - Townsend Advisors)

Career medium 05
Career
Career medium 05

San Diego State University

Student Life & Leadership Peer Advisor

•Staffed New Student Orientations, informing 8,000 new students and families about getting involved on campus
•Researched companies for solicitation for annual campus wide events
•Advised student organization officers and members of policies and procedures, assisted them with on campus event processes
•Assisted Program Coordinators by providing daily administrative support, managing the database of student records and upcoming events, and answering phone calls
•Created and maintained various marketing strategies utilizing social media platforms

Career

Gamma Alpha of Alpha Phi at Alpha Phi International Fraternity

Director of Member Education

•Organized the participation of 150 women in 20 different community service events for Disney’s “Give a Day, Get a Day” program
•Planned imperative chapter-wide events throughout the academic year
•Managed my budget strategically to maintain the organization's financial stability
•Facilitated the chapter's member education program, educating all members on the history of Alpha Phi

Career medium 02
Career
Career medium 03

Viva La Pasta

Server

•Accommodated all customer types and delivered outstanding guest service
•Adapted to a fast paced, demanding work environment
•Recognized for high levels of sales and gratuity every shift
•Maintained excellent customer relations; repeatedly requested as a server
•Supervised and Trained 6 employees to fulfill host and to-go positions

Career

University of Oxford

International Politics

San Diego State University-California State University

Bachelor of Science (B.S.), Business Marketing with an emphasis in Integrated Marketing Communications