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Allison Fitzgerald

Allison Fitzgerald

Digital Marketing and Analytics Intern

Virginia Museum of History & Culture

Richmond, Virginia Area, us

Experienced communications assistant and social media analyst pursuing a Bachelor of Science in Mass Communications from Virginia Commonwealth University.

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Virginia Museum of History & Culture

Digital Marketing and Analytics Intern

• Pull data and analyze results for the website, email, and social channels
• Design and build dashboards and standard reports for marketing initiatives
• Recommend, develop and implement tests across various digital channels
• Partner with other departments to turn data on visitors, members, and prospects into actionable marketing insights

VCU Brandcenter

Administrative Assistant

• Coverage of reception desk in order to provide information and direct phone calls
• Assist with mailings and special projects
• Maintain databases with alumni, current students, and industry contacts