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Allison Dupuis

Allison Dupuis

Digital Strategist

BuzzShift

Dallas, TX

Social media, content strategy and a little bit of everything else. Illustration lover and Pinterest fangirl.

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BuzzShift

Digital Strategist

Specializing in social media and content strategy and execution, I work with clients to position their products and services to stand out in the digital space. Partnering with clients in various fields, from fast-causal restaurants to premium skincare, my strategy work enables the production team to create unique and memorable content with larger business objectives in mind.

Minerva Consulting

Social Media Director

Community management + strategy + leadership development.

Managing nonprofits’ daily social media presence. Serving as the frontline brand manager, and social content strategy lead. Training and leading seven nonprofit and socially conscious businesses’ social teams. Directly supervising one full-time staff member and two social media interns.

University of Texas at Dallas

Social Media Specialist - Naveen Jindal School of Mangement

- Conceptualized, designed and executed diverse and engaging social media content for Twitter, Facebook, Instagram and LinkedIn to create a dynamic online community for current and future business school students and alumni. Leveraged Vine and Snapchat for secondary content. All content can be viewed at http://jindal.utdallas.edu/social-media/.

- Managed two social media interns. Facilitated creative and strategic brainstorming sessions and evaluated intern’s progress and goals related design, photography, writing and social media best practices.

- Met monthly with the Dean and Associate Deans to discuss engagement and follower growth strategy, business school competitor analysis, and review complied statistics.

- Established a guide for social media usage in higher education for partnering program accounts and their managers. Guides include “Engaging Students”, “Travel and Event Coverage”, “Live Tweeting Best Practices”.

- Consulted and advised faculty members on how to best incorporate social media into their curriculum and highlight their degree programs and professional expertise.

Southern Methodist University

Assistant Director of Career Development and Marketing

- Designed and distributed all promotional content for 40 career events and managed social media, marketing campaigns, and paper and mass email materials increasing student attendance by 34%

- Supervised and mentored two student employees (Social Media Specialist and Advertising Intern) dedicated to enhance and execute daily marketing initiatives

- Initiated, developed, and coordinated the SMU Connection; a partnership program with the Alumni Office designed to connect over 300 alumni with students through on-campus events, online interactions, and host a one-day externship program

- Conceptualized and facilitated over 50 interactive presentations per academic year for audiences of 10-600 students, parents, and staff

- Advised 6-10 students per week in one-on-one appointments regarding job search strategies and personal branding using self assessment tools and social media to increase career success

Southern Methodist University

Career Coach

Counseling Specialties/Interests: Personal branding strategies and social media, creative programming, and working with students interested in pursuing creative careers.

Accomplishments include:
- Initiated, developed, and coordinated the SMU Connection; a partnership program with the Alumni Office designed to match students with alumni-hosts for a one-day externship experience

- Conceptualized and facilitated over 50 interactive presentations per academic year for audiences of 10-100 students, parents, and staff

- Designed and distributed all promotional content for 24 career events (2011-2012) and managed social media, marketing campaigns, and print and mass email materials

Career medium 02

University of Pittsburgh

Career Consultant (Intern)

- Served as a drop-in counselor; reviewing students resumes and cover letters, as well as administering and reviewing MBTI and the Strong Interest Inventory in relation to their career path.

- Led two group job shadowing experiences at businesses in the Pittsburgh area and developed informational handouts for students interested in working for those companies.

- Wrote, directed, and edited commercials intended to advertise the Career Office’s services to the campus community.

Career

University of Pittsburgh, School of Education

Masters of Education, Higher Education Management; Student Affairs Management

The College of Wooster

BA, Sociology, History