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Allison DeFer

Allison DeFer

Web Developer III

Northrop Grumman Corporation / Centers for Disease Control (CDC)

Web Developer at Northrop Grumman Corporation / CDC

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CareerBuilder.com

Front-End Web Developer

• Designed and coded new pages to CareerBuilder.com using the ASP.NET framework
• Performed A/B testing and generated reports using custom SQL queries
• Analyzed and created reports using data from traffic to site by utilizing SiteCatalyst tracking with Omniture
• Ensured defect free production deployments through browser compatibility testing
• Received training on lean software development and best SEO practices

Career medium 01
Career
Career medium 06

Self Employed

Freelance Web Designer & Developer

• Email template design & development
• User interface design and front-end development for websites and mobile devices
• Utilized Silverpop, Cheetahmail, ExactTarget and Constant Contact as the clients email service providers

Career

Northrop Grumman Corporation / Centers for Disease Control (CDC)

Web Developer III

Career medium 05

MailChimp

Technical Client Manager

• Consulted and managed large clients as the primary contact such as AOL, Scoutmob, TED, and Mozilla
• Proactively maintained existing relationships for client retention
• Identified areas for improvement and planned solutions for account reviews
• Provided technical demonstration webinar walk-thoughs of the application
• Verified that campaigns were in compliance with the CAN-SPAM Act and used best email practices
• Configured DNS settings for dedicated IPs and checked deliverability with Return Path
• Troubleshoot technical issues by collaborating with the support and development teams
• Designed and hand coded custom email campaigns with compliant code using Photoshop, Illustrator, HTML, and CSS

Career

Echospan

Developer and Client Manager

• Designed and coded echospan.com from scratch including 30 subpages using Photoshop, HTML, CSS, JavaScript, and jQuery
• Managed client project from start to finish, often as the primary point of contact
• Set clear expectations of all phases of a projects’ lifecycle including goals, feasibility, scope, deliverables, timeline, and functionality parameters
• Led weekly software training webinars for clients
• Managed traffic to the website and SEO using Google Analytics to track trends and performance of Google Adwords marketing campaigns

Career medium 02
Career
Career medium 06

AutoTrader.com

Email Marketing Analyst

• Hand coded all external and drip/nurturing email campaigns to customer and dealers using ExactTarget
• Wrote custom AMPscript code in ExactTarget to dynamically generate content in emails
• Strategized for future email campaigns being the primary point of contact
• Implemented testing procedures in order to render emails properly in all email providers
• Insured email deliverability, conducted A/B testing, and analyzed reporting results

Career

General Electric

Digital Specialist - Contract

• Hand coded emails for GE Money from PSD files for large clients such as Banana Republic, GAP, Belk, Dillards, PayPal, eBay, JCPenny, and Men’s Warehouse

Auburn University

Bachelor of Science, Management Information Systems