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Allison Ashley

Allison Ashley

Senior Producer

MEplusYOU Agency (formerly imc²)

Senior Producer at MEplusYOU Agency





MEplusYOU Agency (formerly imc²)

Senior Producer

Senior Producer, 2/2012 - Present
Producer, 9/2010 - 1/2012

- Creative production for video projects (broadcast, digital and branded content) from concept through development and delivery.
- Managing internal team of editors / motion designers and building post-production schedules while defining best practices.
- Providing insight and recommendations to creative / account teams for approach, execution and key vendors based on overall scope and objective.
- Preparing production estimates and schedules for client based on vendor negotiations and assessments.
- Evolving and fostering current production vendor relationships and exploring potential new vendors.
- Educating creative staff and implementing industry trends and new technological innovations.
- Producing and facilitating multiple projects of varying complexities at any given time.

Clients include P&G/Secret, RadioShack, Verizon, Burt's Bees, Louisville Slugger, and multiple pharmaceutical brands.

Agencies of Change is a family of companies including MEplusYOU Agency and imc² Health & Wellness.

Career medium 06
Career medium 03

Freelance Producer

Ad agency, production company, post-production work.

- Responsible for broadcast productions including director search, bidding, presenting creative to clients, shoot, editorial, music / audio production, and all approvals.
- Well-versed in SAG contracts and AICP / AICE bidding processes and negotiations.
- Maintained production schedules, budgets, and works with production companies to ensure deliverables.
- Managed all facets of produced elements including archived materials, as produced scripts, and completion reports.


DeNolf Films


- Managed live-action director / production company for all commercial projects and day-to-day operations while implementing director’s vision, timelines, budget, and agency / client / vendor relations.
- Negotiations for AICP bidding process and guidelines including hiring crew, outside vendors, talent contracts through to wrap and/or turn-key to post-production.
- Maintained and created all presentation / production assets, editorial needs, scheduling, accounting, and archives.
- Coordinated marketing and new business strategies including social / interactive.
- Worked on national brand accounts such as Metro PCS, HP, Avaya, Southwest Airlines, Ambit Energy, Mary Kay, and Papa John's.

Career medium 02
Career medium 01

DDB Dallas / TracyLocke

Broadcast Producer

Production responsibilities including director search, scheduling, bidding, presenting creative to clients, shoot, editorial, music / audio production, and all approvals through to completion reports. Cross-training in Business Affairs including talent contracts, casting sessions, and licensing agreements. National broadcast TV / radio and new biz projects for brands such as Nokia, Omni Hotels, Tabasco, Texas Lottery, and Ponderosa Steakhouse.

DDB Dallas and TracyLocke merged in 2007.


Center Stage Television

Producer / Assistant Editor

Television / radio programming for Smooth Jazz TV including broadcast production, traffic (national / international markets) and editing.

Industrial Nation Magazine

Photo / Art Jr. Editor

Managed network of photographers / submissions for semi-annual music publication sold internationally.

Fashion Victim

Production Manager

Managed schedules for apparel production and vendor relations.

Shattered Glass Corporation

Light Tech

I made pretty people and pretty things even prettier with pretty lights.

Georgia State University

Double BA, Technical Theatre; Film